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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~subject:"Verkauf"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Business marketing"
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| 11 applied filters
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Brand performance
Markenimage
Online-Marketing
Simulation
Verkauf
B-to-B-Marketing
959
Business-to-business marketing
959
Lieferantenmanagement
579
Supplier relationship management
579
Relationship marketing
282
Beziehungsmarketing
280
Marketing management
140
Marketingmanagement
140
E-commerce
104
Electronic Commerce
104
Business network
98
Selling
98
Unternehmensnetzwerk
98
Brand management
96
Consumer behaviour
96
Konsumentenverhalten
96
Markenführung
96
Salespeople
96
Verkaufspersonal
96
B2B
85
Social Web
83
Social web
83
Value creation
72
Betriebliche Wertschöpfung
71
Brand image
69
Internet marketing
69
Customer value
60
Innovation
60
Kundenwert
60
Bibliometrics
57
Bibliometrie
57
Customer satisfaction
55
Kundenzufriedenheit
55
Firm performance
52
Unternehmenserfolg
51
Marketing theory
42
Marketingtheorie
42
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Undetermined
171
Free
5
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Article
228
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2
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Aufsatz in Zeitschrift
Article in journal
230
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3
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3
Konferenzbeitrag
3
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3
Aufsatz im Buch
1
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1
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1
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English
230
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Terho, Harri
7
Agnihotri, Raj
6
Christodoulides, George
6
Keränen, Joona
6
Parvinen, Petri
5
Rangarajan, Deva
5
Brown, Brian P.
4
Johnson, Jeff S.
4
Salonen, Anna
4
Sharma, Arun
4
Dingus, Rebecca
3
Friend, Scott B.
3
Koponen, Jonna
3
Krush, Michael T.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Pullins, Ellen
3
Ulaga, Wolfgang
3
Behl, Abhishek
2
Bellenger, Danny N.
2
Borgh, Michel van der
2
Bowen, Melanie
2
Bush, Alan J.
2
Cao, Guangming
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
D'Alessandro, Steven
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Edwards, John
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Flaherty, Karen E.
2
Geiger, Ingmar
2
Glynn, Mark S.
2
Grönroos, Christian
2
Guenther, Miriam
2
Guenther, Peter
2
Guesalaga, Rodrigo
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business research : JBR
The journal of business & industrial marketing
Journal of business-to-business marketing
15
Journal of personal selling & sales management
9
Journal of the Academy of Marketing Science
9
Journal of marketing
7
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing intelligence & planning
5
Journal of retailing and consumer services
4
Business horizons
3
European journal of marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Businesses
2
Cogent business & management
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
European research on management and business economics
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of internet commerce
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Naše gospodarstvo : NG
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Australasian marketing journal
1
Central European business review : CEBR
1
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All
ECONIS (ZBW)
230
Showing
1
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10
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230
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
3
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
6
Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
Saved in:
7
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
8
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
10
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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