//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
Value creation
B-to-B-Marketing
868
Business-to-business marketing
868
Lieferantenmanagement
507
Supplier relationship management
507
Relationship marketing
252
Beziehungsmarketing
251
Marketing management
134
Marketingmanagement
134
E-commerce
91
Electronic Commerce
91
Business network
90
Unternehmensnetzwerk
90
Brand management
86
Markenführung
86
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Betriebliche Wertschöpfung
64
Internet marketing
63
Online-Marketing
63
Brand image
62
Innovation
54
Customer value
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
51
Kundenzufriedenheit
51
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
more ...
less ...
Online availability
All
Undetermined
78
Free
3
Type of publication
All
Article
125
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
128
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
1
Book section
1
Language
All
English
128
Author
All
Christodoulides, George
4
Keränen, Joona
4
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Brown, Brian P.
2
Casidy, Riza
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Geigenmüller, Anja
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nätti, Satu
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Rajala, Risto
2
Shabbir, Rizwan
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
Wang, Yichuan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Agnihotri, Raj
1
Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Apostolidis, Chrysostomos
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
The journal of services marketing
Journal of business research : JBR
17
Journal of business-to-business marketing
7
Marketing theory
5
Management decision : MD
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of brand management : an international journal
3
Administrative Sciences : open access journal
2
Economic research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of services and operations management
2
Journal of creating value
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The marketing review
2
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
more ...
less ...
Source
All
ECONIS (ZBW)
128
Showing
1
-
10
of
128
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
6
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
7
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
8
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
9
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
10
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->