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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"E-commerce"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
E-commerce
Markenimage
Simulation
Value creation
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
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Selling
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Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
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Social web
73
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
60
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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203
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Christodoulides, George
5
Keränen, Joona
4
Nyadzayo, Munyaradzi W.
4
Swani, Kunal
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Casidy, Riza
3
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Ulaga, Wolfgang
3
Baumann, Jasmin
2
Beverland, Michael B.
2
Dash, Satyabhusan
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Geigenmüller, Anja
2
Hill, Ronald Paul
2
Huhtala, Juho-Petteri
2
Jiang, Yanxin
2
Kaski, Samuel
2
Kim, Kyung Hoon
2
Kumar, V.
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Malo, Pekka
2
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Moon, Hakil
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Rajala, Risto
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Singh, Jaywant
2
Terho, Harri
2
Tikkanen, Henrikki
2
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Upreti, Bikesh Raj
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
30
Journal of business-to-business marketing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Marketing theory
5
The journal of services marketing
5
Electronic markets : the international journal on networked business
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of the Academy of Marketing Science
4
Management decision : MD
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
International journal of networking and virtual organisations : IJNVO
3
International journal of services and operations management
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of retailing and consumer services
3
Journal of service research
3
Management information systems : mis quarterly
3
Administrative Sciences : open access journal
2
Economic research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
Journal of internet commerce
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of personal selling & sales management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing science
2
Technology analysis & strategic management
2
The journal of product & brand management
2
The marketing review
2
The service industries journal
2
Asia Pacific business review
1
Asian business & management
1
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Source
All
ECONIS (ZBW)
203
Showing
1
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10
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203
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
3
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
4
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
7
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
8
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
9
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
10
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
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