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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Kundenwert"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Kundenwert
Markenimage
Online-Marketing
Simulation
B-to-B-Marketing
859
Business-to-business marketing
859
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
134
Marketingmanagement
134
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
85
Markenführung
85
Consumer behaviour
84
Konsumentenverhalten
84
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
64
Betriebliche Wertschöpfung
63
Internet marketing
63
Brand image
60
Customer value
53
Innovation
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
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116
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171
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Aufsatz in Zeitschrift
Article in journal
173
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173
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Keränen, Joona
7
Terho, Harri
6
Christodoulides, George
5
Eggert, Andreas
4
Ulaga, Wolfgang
4
Brown, Brian P.
3
Haas, Alexander
3
Kleinaltenkamp, Michael
3
Mohan, Mayoor
3
Salonen, Anna
3
Aarikka-Stenroos, Leena
2
Behl, Abhishek
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Cobelli, Nicola
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Elgeti, Laura
2
Ewing, Michael
2
Hill, Ronald Paul
2
Ji, Shaobo
2
Jiang, Yanxin
2
Kalafatis, Stavros P.
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Kumar, V.
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Marquardt, Adam J.
2
Mero, Joel
2
Michaelidou, Nina
2
Mäläskä, Minna
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rajala, Risto
2
Rod, Michel
2
Salo, Jari
2
Saraniemi, Saila
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
21
Journal of business-to-business marketing
11
Journal of marketing
7
Marketing intelligence & planning
6
Journal of the Academy of Marketing Science
4
Marketing theory
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of brand management : an international journal
3
Businesses
2
European journal of marketing : EJM
2
Journal of customer behaviour
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of service research
2
Management decision : MD
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Business strategy and the environment
1
California management review
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
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Source
All
ECONIS (ZBW)
173
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173
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
7
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
8
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
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