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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Online-Marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Online-Marketing
Simulation
B-to-B-Marketing
850
Business-to-business marketing
850
Lieferantenmanagement
494
Supplier relationship management
494
Relationship marketing
241
Beziehungsmarketing
240
Marketing management
131
Marketingmanagement
131
Business network
90
Unternehmensnetzwerk
90
E-commerce
85
Electronic Commerce
85
Brand management
84
Markenführung
84
Selling
82
Verkauf
82
Consumer behaviour
81
Konsumentenverhalten
81
Salespeople
79
Verkaufspersonal
79
B2B
74
Social Web
72
Social web
72
Value creation
63
Betriebliche Wertschöpfung
62
Internet marketing
62
Brand image
59
Customer value
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Innovation
52
Customer satisfaction
47
Kundenzufriedenheit
47
Firm performance
46
Unternehmenserfolg
45
Marketing theory
42
Marketingtheorie
42
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Aufsatz in Zeitschrift
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123
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Christodoulides, George
5
Brown, Brian P.
3
Mohan, Mayoor
3
Behl, Abhishek
2
Cardinali, Silvio
2
Cartwright, Severina
2
Casidy, Riza
2
Deng, Qi
2
Ewing, Michael
2
Hill, Ronald Paul
2
Ji, Shaobo
2
Jiang, Yanxin
2
Kalafatis, Stavros P.
2
Karjaluoto, Heikki
2
Keränen, Joona
2
Kumar, Bipul
2
Kumar, V.
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Marquardt, Adam J.
2
Mero, Joel
2
Michaelidou, Nina
2
Mäläskä, Minna
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rod, Michel
2
Salo, Jari
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Shaltoni, Abdel Monim
2
Shankar, Amit
2
Sharma, Arun
2
Singh, Jaywant
2
Terho, Harri
2
Tóth, Zsófia
2
Ulkuniemi, Pauliina
2
Wang, Yun
2
Watkins, Alison
2
Zhang, Jing
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
13
Journal of business-to-business marketing
4
Marketing intelligence & planning
4
International journal of e-business research : an official publication of the Information Resources Management Association
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
The journal of brand management : an international journal
3
Businesses
2
European journal of marketing : EJM
2
Journal of internet commerce
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business ethics : JOBE
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
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All
ECONIS (ZBW)
123
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
8
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
9
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
10
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
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