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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Online-Marketing"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Online-Marketing
Social Web
204
Social web
204
Internet marketing
179
E-commerce
130
Electronic Commerce
130
Consumer behaviour
114
Konsumentenverhalten
114
B-to-B-Marketing
112
Business-to-business marketing
112
Lieferantenmanagement
101
Supplier relationship management
101
Beziehungsmarketing
86
Relationship marketing
86
Online retailing
57
Online-Handel
57
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50
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50
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44
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social media
42
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40
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33
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Fesenmaier, Daniel R.
5
Agnihotri, Raj
3
Karjaluoto, Heikki
3
Liu, Hongfei
3
Marder, Ben
3
Mero, Joel
3
Michaelidou, Nina
3
Terho, Harri
3
Wu, Luorong
3
Xiang, Zheng
3
Archer-Brown, Chris
2
Balaji, M. S.
2
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Christodoulides, George
2
Christou, Evangelos
2
Filieri, Raffaele
2
Fleischer, Aliza
2
Gretzel, Ulrike
2
Hsiao, Shih-Hui
2
Itani, Omar S.
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Kim, Jihye
2
Kim, Min-Seong
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Komodromos, Marcos
2
Kumar, Bipul
2
Law, Rob
2
Li, Xiang
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Liu, Martin J.
2
Luo, Jun
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Milne, George R.
2
Papaioannou, Eugenia
2
Perdue, Richard R.
2
Sharma, Arun
2
Shin, Hakseung
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of technology marketing : IJTMkt
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
309
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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Source
All
ECONIS (ZBW)
179
Showing
1
-
10
of
179
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date (oldest first)
1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Special issue: Emerging issues in
internet
, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
4
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
9
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
10
Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
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