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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Diamantopoulos, Adamantios"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Septianto, Felix"
~type_genre:"Article in journal"
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Consumer behaviour
51
Konsumentenverhalten
51
Brand image
18
Brand management
18
Markenführung
18
Markenimage
18
Relationship marketing
18
Beziehungsmarketing
17
Bibliometrics
11
Bibliometrie
11
Emotion
10
Advertising effects
7
Brand
7
Dienstleistungsqualität
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7
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6
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Beatty, Sharon E.
Diamantopoulos, Adamantios
Mattila, Anna S.
Paul, Justin
Roy, Sanjit
Septianto, Felix
Lindgreen, Adam
54
Di Benedetto, C. Anthony
52
Naudé, Peter
47
Parida, Vinit
46
Henneberg, Stephan
44
Laroche, Michel
42
Huarng, Kun-Huang
39
Ko, Eunju
37
Oghazi, Pejvak
37
Pereira, Vijay
36
Woodside, Arch G.
35
Dwivedi, Yogesh Kumar
34
Johnston, Wesley J.
34
Wincent, Joakim
34
Sharma, Piyush
33
Kohtamäki, Marko
31
Kraus, Sascha
31
Gupta, Suraksha
30
Vrontis, Demetris
29
Ivens, Björn Sven
28
Kowalkowski, Christian
26
Chebat, Jean-Charles
25
Foroudi, Pantea
25
Zhou, Kevin Zheng
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Mouzas, Stefanos
24
Möller, K. E. Kristian
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Pardo, Catherine
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Zaefarian, Ghasem
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Gustafsson, Anders
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Bouncken, Ricarda B.
22
Melewar, T. C.
22
Sharma, Arun
22
Valette-Florence, Pierre
22
Adomako, Samuel
21
Agnihotri, Raj
21
Donthu, Naveen
21
Hultman, Magnus
21
Kim, Kyung Hoon
21
Malik, Ashish
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
International journal of hospitality management
55
Journal of retailing and consumer services
41
Journal of international marketing
17
The journal of services marketing
16
Journal of strategic marketing
13
Journal of service research : JSR
10
European journal of marketing
9
Journal of marketing theory and practice
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Asia Pacific journal of marketing and logistics
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
8
Cornell hospitality quarterly : CQ
8
European management journal
8
International journal of contemporary hospitality management
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The Cornell hospitality quarterly
8
International journal of consumer studies
7
Journal of advertising
7
Psychology & marketing
7
Technological forecasting & social change : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of hospitality marketing & management
6
Journal of the Academy of Marketing Science
6
International business review : the official journal of the European International Business Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Asia Pacific business review
4
British journal of management : BJM
4
Business strategy and the environment
4
International journal of market research
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of service management
4
Journal of service research
4
Journal of travel and tourism marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
British journal of management
3
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ECONIS (ZBW)
96
Showing
1
-
10
of
96
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date (newest first)
date (oldest first)
1
Foreign market entry modes of family firms : a review and research agenda
Jain, Apoorva
;
Thukral, Sonal
;
Paul, Justin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014546972
Saved in:
2
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
3
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
4
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
7
Digital entrepreneurship research : a systematic review
Paul, Justin
;
Alhassan, Ibrahim
;
Binsaif, Nasser
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013534228
Saved in:
8
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
9
INNOSERV: generalized scale for perceived service innovation
Monahar, Sridhar
;
Paul, Justin
;
Strong, Carolyn
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014294783
Saved in:
10
Is digital transformation threatened? : a systematic literature review of the factors influencing firms' digital transformation and internationalization
Feliciano-Cestero, María M.
;
Ameen, Nisreen
;
Kotabe, …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014229164
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