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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Internet marketing"
~subject:"SME"
~subject:"United States"
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Internet marketing
SME
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E-commerce
195
Electronic Commerce
195
Online retailing
79
Online-Handel
79
Lieferantenmanagement
77
Supplier relationship management
77
B-to-B-Marketing
63
Business-to-business marketing
63
Consumer behaviour
54
Konsumentenverhalten
54
Beziehungsmarketing
44
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44
Online-Marketing
37
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27
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26
Social web
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
95
Journal of retailing and consumer services
89
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
57
Journal of internet commerce
50
Working paper / National Bureau of Economic Research, Inc.
50
International journal of electronic marketing and retailing : IJEMR
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
47
Information systems research : ISR
47
Journal of management information systems : JMIS
39
International journal of hospitality management
36
Journal of electronic commerce research : JECR
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
SpringerLink / Bücher
35
Electronic commerce research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
International journal of business information systems : IJBIS
28
International journal of electronic business
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Technological forecasting & social change : an international journal
26
International journal of electronic commerce : IJEC
23
International journal of retail & distribution management
21
Tourism management : research, policies, practice
20
Journal of hospitality marketing & management
19
Journal of small business and enterprise development
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Journal of travel and tourism marketing
18
International journal of contemporary hospitality management
17
Journal of retailing
17
Journal of the Academy of Marketing Science
17
Premier reference source
17
Springer eBook Collection
17
Cogent business & management
16
International journal of electronic customer relationship management : IJECRM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of fashion marketing and management
16
Marketing intelligence & planning
16
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ECONIS (ZBW)
62
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
7
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
8
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
Saved in:
9
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
10
Artificial intelligence and SMEs : how can B2B SMEs leverage AI platforms to integrate AI technologies?
Wei, Ruiqi
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 466-483
Persistent link: https://www.econbiz.de/10014230733
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