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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Green marketing"
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Green marketing
19
Öko-Marketing
18
Consumer behaviour
11
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Environmental management
10
Umweltmanagement
10
Sustainable product
9
Öko-Produkt
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6
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Marketingmanagement
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green marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing
Journal of business research : JBR
27
Business strategy and the environment
22
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of strategic marketing
10
Journal of business ethics : JOBE
9
Amfiteatru economic : an economic and business research periodical
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
International journal of green economics
6
International journal of production economics
6
Journal of Islamic marketing
6
Journal of global marketing
6
European research studies
5
Global business review
5
Journal of advertising research
5
Journal of hospitality marketing & management
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
European journal of marketing : EJM
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic perspectives : IJEP
4
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Does buying green pay off? : stock market reactions to green acquisitions
Wei, Yuyan
;
Pujari, Devashish
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 137-151
Persistent link: https://www.econbiz.de/10014433429
Saved in:
4
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
5
The effects of supplier B2B sustainability positioning on buyer performance : the role of trust
Casidy, Riza
;
Yan, Li
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 311-323
Persistent link: https://www.econbiz.de/10013259087
Saved in:
6
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
7
Caring for the commons : using psychological ownership to enhance stewardship behavior for public goods
Peck, Joann
;
Kirk, Colleen P.
;
Luangrath, Andrea W.
; …
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 33-49
Persistent link: https://www.econbiz.de/10012485581
Saved in:
8
Editorial: exploring the market side of corporate environmentalism : reputation, legitimacy and stakeholders' engagement
Martín de Castro, Gregorio
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 289-294
Persistent link: https://www.econbiz.de/10012491075
Saved in:
9
Sustainable marketing : the effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
Mataracı, Pınar
;
Kurtuluş, Sema
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 304-318
Persistent link: https://www.econbiz.de/10012257950
Saved in:
10
BYOB : how bringing your own shopping bags leads to treating yourself and the environment
Karmarkar, Uma R.
;
Bollinger, Bryan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011304641
Saved in:
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