//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
170
Markenführung
170
Consumer behaviour
80
Konsumentenverhalten
80
Brand image
79
Markenimage
79
B-to-B-Marketing
65
Business-to-business marketing
65
Beziehungsmarketing
48
Relationship marketing
48
Brand
47
Markenartikel
47
Lieferantenmanagement
46
Supplier relationship management
46
Marketing management
23
Marketingmanagement
23
Social Web
20
Social web
20
Internet marketing
18
Online-Marketing
18
Corporate reputation
13
Firmenimage
13
Luxury goods
12
Luxusgüter
12
Customer integration
10
Emotion
10
Kundenintegration
10
B2B branding
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Customer satisfaction
9
Kundenzufriedenheit
9
Brand architecture
8
Customer value
8
Designation of origin
8
Fashion
8
Firm performance
8
Herkunftsbezeichnung
8
Kundenwert
8
Markenarchitektur
8
more ...
less ...
Online availability
All
Undetermined
116
Type of publication
All
Article
166
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
170
Aufsatz in Zeitschrift
170
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
Fallstudie
2
Language
All
English
170
Author
All
Christodoulides, George
7
Gupta, Suraksha
4
Ko, Eunju
4
Kumar, V.
4
Aiello, Gaetano
3
Borders, Aberdeen Leila
3
Ewing, Michael
3
Ind, Nicholas
3
Kim, Kyung Hoon
3
Leek, Sheena
3
Lester, Deborah H.
3
Lindgreen, Adam
3
Markovic, Stefan
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Vescovi, Tiziano
3
Aoki, Kei
2
Bae, Joonheui
2
Brown, Brian P.
2
Casidy, Riza
2
Checchinato, Francesca
2
Disegna, Marta
2
Gabrielsson, Mika
2
Ghaffar, Abdul
2
Gyrd-Jones, Richard I.
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Islam, Tahir
2
Iyer, Pramod
2
Khan, Huda
2
Kim, Juran
2
Kincl, Tomas
2
Marquardt, Adam J.
2
Melewar, T. C.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Parrey, Shakir Hussain
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rather, Raouf Ahmad
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
more ...
less ...
Source
All
ECONIS (ZBW)
170
Showing
1
-
10
of
170
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
The effect of equity initiatives by gendered brands
Nelson, Dolph F., IV
;
Boman, Laura
;
Hewage, Ganga S. …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10014488705
Saved in:
4
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
5
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
8
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
9
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
10
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->