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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing"
~subject:"Relationship marketing"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
USA
Consumer behaviour
1,015
Konsumentenverhalten
1,015
Beziehungsmarketing
215
Einzelhandel
143
Retail trade
143
Customer satisfaction
126
Kundenzufriedenheit
126
Brand management
116
Markenführung
116
Dienstleistungsqualität
114
Service quality
114
Brand image
93
Markenimage
93
Emotion
78
Hotel industry
77
Hotellerie
77
Online retailing
77
Online-Handel
77
Internet marketing
69
Online-Marketing
69
Market research
67
Marktforschung
67
Viral marketing
64
Virales Marketing
64
Experiment
63
Advertising effects
62
Werbewirkung
62
Brand
61
Lieferantenmanagement
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Supplier relationship management
61
Gastronomie
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Markenartikel
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Restaurant industry
59
B-to-B-Marketing
54
Business-to-business marketing
54
Preismanagement
53
Pricing strategy
53
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48
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Grewal, Dhruv
6
Mavondo, Felix
4
Ramkissoon, Haywantee
4
Ruyter, Ko de
4
Blut, Markus
3
Bush, Alan J.
3
Dewnarain, Senika
3
Evanschitzky, Heiner
3
Han, Heesup
3
Jaakkola, Elina
3
Jin, Naehyun Paul
3
Kumar, V.
3
Lee, Seonjeong
3
Lemon, Katherine N.
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Moncrief, William C.
3
Noble, Stephanie M.
3
Nordfält, Jens
3
Ratchford, Brian Thomas
3
Roggeveen, Anne L.
3
Tanford, Sarah
3
Aarikka-Stenroos, Leena
2
Assaker, Guy
2
Baloglu, Seyhmus
2
Beeler, Lisa L.
2
Bijmolt, Tammo H. A.
2
Bodapati, Anand V.
2
Bolton, Ruth N.
2
Caigny, Arno de
2
Calantone, Roger J.
2
Casidy, Riza
2
Coussement, Kristof
2
Folse, Judith Anne Garretson
2
Gauri, Dinesh K.
2
Gijsbrechts, Els
2
Goh, Ben
2
Gustafsson, Anders
2
Hult, G. Tomas M.
2
Jindal, Rupinder P.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality marketing & management
Journal of marketing research : JMR
Journal of retailing
Journal of retailing and consumer services
522
Journal of business research : JBR
417
Working paper / National Bureau of Economic Research, Inc.
246
International journal of hospitality management
211
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Psychology & marketing
133
The journal of services marketing
127
The journal of product & brand management
112
Journal of the Academy of Marketing Science
96
The journal of brand management : an international journal
85
Asia Pacific journal of marketing and logistics
83
Journal of travel and tourism marketing
82
International journal of contemporary hospitality management
79
Cogent business & management
76
International journal of retail & distribution management
75
Journal of fashion marketing and management
70
International journal of consumer studies
69
Journal of marketing
69
Journal of strategic marketing
66
The journal of consumer marketing
66
The service industries journal
65
Services marketing quarterly
64
European journal of marketing : EJM
63
The international review of retail, distribution and consumer research
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
Journal of service management
59
Marketing intelligence & planning
59
Journal of service research : JSR
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
Tourism management : research, policies, practice
53
Journal of international consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
SpringerLink / Bücher
51
International journal of electronic marketing and retailing : IJEMR
50
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
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ECONIS (ZBW)
255
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91
Customer engagement through omnichannel retailing : the effects of channel integration quality
Lee, Zach W. Y.
;
Chan, Tommy K. H.
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 90-101
Persistent link: https://www.econbiz.de/10012004178
Saved in:
92
Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
Saved in:
93
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
94
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
95
Driving in-role and extra-role brand performance among retail frontline salespeople : antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
Saved in:
96
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
97
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
Saved in:
98
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Saved in:
99
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
100
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
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