Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Year of publication: |
2019
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Authors: | Mustak, Mekhail |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 78.2019, p. 76-87
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Subject: | Customer participation | Co-production | Knowledge intensive business services | KIBS | Value | Perceived value | B-2-B | Unternehmensdienstleistung | Business services | Wissensintensives Unternehmen | Knowledge-intensive industry | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Service quality | Wissen | Knowledge | Konsumentenverhalten | Consumer behaviour |
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