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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~person:"Morgan, Robert"
~subject:"Marketing management"
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Marketing management
Marketingmanagement
7
B-to-B-Marketing
2
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2
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2
Business-to-business marketing
2
Dynamic capabilities
2
Dynamische Kompetenzen
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Kumar, V.
Morgan, Robert
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Legends in marketing
5
Journal of strategic marketing
3
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Group & organization management : an international journal
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management studies : JMS
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Journal of retailing
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MIT sloan management review
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing mix decisions : new perspectives and practices
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Review of marketing research
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ECONIS (ZBW)
7
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1
Product-market planning capability and profitability
Hughes, Paul
;
Hodgkinson, Ian R.
;
Morgan, Robert
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 370-379
Persistent link: https://www.econbiz.de/10012322097
Saved in:
2
Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert
;
Miočević, Dario
;
Herhausen, Dennis
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
5
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
6
Marketing strategy and the efficacy of procedural justice : the mid-level marketing manager in industrial service firms
Rosier, Eleri R.
;
Morgan, Robert
;
Cadogan, John W.
- In:
Industrial marketing management : the international …
39
(
2010
)
3
,
pp. 450-459
Persistent link: https://www.econbiz.de/10003976502
Saved in:
7
A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms
Hughes, Paul
;
Morgan, Robert
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 503-517
Persistent link: https://www.econbiz.de/10003469170
Saved in:
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