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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
~subject:"Werbewirkung"
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Markenimage
Pharmaceuticals
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Social web
Werbewirkung
Internet marketing
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Online-Marketing
366
Consumer behaviour
299
Konsumentenverhalten
299
Social Web
216
Advertising
170
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167
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127
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Tran, Trang P.
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2
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National Bureau of Economic Research
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing intelligence & planning
NBER working paper series
Journal of business research : JBR
352
Journal of advertising research
244
International journal of advertising : the review of marketing communications
226
Journal of advertising : official publication of the American Academy of Advertising
201
Journal of marketing communications
196
International journal of advertising : the quarterly review of marketing communications
193
International journal of internet marketing and advertising : IJIMA
153
Psychology & marketing
133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of promotion management : innovations in planning and applied research
105
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99
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84
The journal of product & brand management
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SpringerLink / Bücher
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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European journal of marketing : EJM
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
Journal of marketing research : JMR
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Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
65
Health marketing quarterly
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Journal of marketing
64
The journal of brand management : an international journal
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International journal of hospitality management
63
Information systems research : ISR
59
Young consumers : insight and ideas for responsible marketers
57
Journal of current issues and research in advertising : JCIRA
55
Journal of global marketing
55
Journal of international consumer marketing
53
International journal of electronic marketing and retailing : IJEMR
52
Business horizons
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
51
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Cogent business & management
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Journal of internet commerce
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
348
Showing
1
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348
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
7
How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria
;
Waller, David
- In:
Marketing intelligence & planning
42
(
2024
)
3
,
pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
Saved in:
8
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
9
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
10
Effects of advertising and R&D on spillovers from a rival's bankruptcy
Jindal, Niket
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015047776
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