//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Pharmaceuticals
Psychology of advertising
Social web
Internet marketing
354
Online-Marketing
353
Consumer behaviour
285
Konsumentenverhalten
285
Social Web
209
Advertising
167
Werbung
164
Advertising effects
120
Werbewirkung
120
Beziehungsmarketing
118
Relationship marketing
118
Brand management
95
Markenführung
95
Online retailing
95
Online-Handel
95
International marketing
81
Internationales Marketing
81
E-commerce
80
Electronic Commerce
80
Social media
79
B-to-B-Marketing
76
Business-to-business marketing
76
Marketing management
68
Marketingmanagement
68
Viral marketing
66
Virales Marketing
66
Brand image
61
Lieferantenmanagement
60
Supplier relationship management
60
Einzelhandel
41
Retail trade
41
Brand
38
Markenartikel
37
Customer satisfaction
35
Kundenzufriedenheit
35
Confidence
29
Vertrauen
29
Website
29
more ...
less ...
Online availability
All
Undetermined
218
Free
23
Type of publication
All
Article
245
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
245
Aufsatz in Zeitschrift
245
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Language
All
English
265
Author
All
Thaichon, Park
5
Agnihotri, Raj
4
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Brown, Brian P.
3
Lillard, Dean R.
3
Mero, Joel
3
Terho, Harri
3
Tran, Trang P.
3
Almeida, Marcos Inácio Severo de
2
Ashfaq, Muhammad
2
Baabdullah, Abdullah Mohammed
2
Botha, Elsamari
2
Cardinali, Silvio
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Christodoulides, George
2
Eugene Cheng-xi Aw
2
Hajli, Nick
2
Hollebeek, Linda D.
2
Hsiao, Shih-Hui
2
Islam, Tahir
2
Itani, Omar S.
2
Jin, Ginger Zhe
2
Karjaluoto, Heikki
2
Karlan, Dean
2
Kian Yeik Koay
2
Kumar, Jitender
2
Kumar, Vikas
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liu, Martin J.
2
Luo, Jun
2
Michaelidou, Nina
2
Milne, George R.
2
Mohan, Mayoor
2
Mrad, Mona
2
Mukerji, Bhasker
2
more ...
less ...
Institution
All
National Bureau of Economic Research
20
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Marketing intelligence & planning
NBER working paper series
Journal of business research : JBR
251
International journal of internet marketing and advertising : IJIMA
123
International journal of advertising : the review of marketing communications
97
Journal of marketing communications
95
Psychology & marketing
89
Journal of advertising research
78
The journal of product & brand management
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of advertising : official publication of the American Academy of Advertising
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the quarterly review of marketing communications
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
64
Technological forecasting & social change : an international journal
58
The journal of brand management : an international journal
56
Tourism management : research, policies, practice
55
Health marketing quarterly
52
International journal of hospitality management
51
Business horizons
46
SpringerLink / Bücher
46
Cogent business & management
44
Information systems research : ISR
44
Journal of promotion management : JPM
44
International journal of electronic marketing and retailing : IJEMR
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
41
Journal of internet commerce
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
International journal of technology marketing : IJTMkt
39
Journal of global marketing
39
Journal of management information systems : JMIS
38
Journal of marketing
37
Springer eBook Collection
35
Asia Pacific journal of marketing and logistics
34
International marketing review
34
Journal of marketing management : MM
34
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
34
European journal of marketing : EJM
33
more ...
less ...
Source
All
ECONIS (ZBW)
265
Showing
1
-
10
of
265
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
4
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
5
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
6
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
7
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
Saved in:
8
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
9
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
10
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->