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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of retailing and consumer services"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Subject
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Brand management
392
Markenführung
392
Consumer behaviour
282
Konsumentenverhalten
282
Brand image
212
Markenimage
212
Brand
169
Markenartikel
167
Beziehungsmarketing
132
Relationship marketing
132
Einzelhandel
79
Retail trade
79
B-to-B-Marketing
65
Business-to-business marketing
65
Social Web
63
Social web
63
Lieferantenmanagement
50
Supplier relationship management
50
Internet marketing
47
Online-Marketing
47
Customer satisfaction
39
Kundenzufriedenheit
39
Handelsmarke
36
Store brand
36
Marketing management
35
Marketingmanagement
35
Brand loyalty
30
Luxury goods
30
Luxusgüter
30
Markentreue
26
Fashion
23
Mode
23
Social media
22
Confidence
20
Corporate reputation
20
Firmenimage
20
Vertrauen
20
Advertising effects
18
Dienstleistungsqualität
18
Service quality
18
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Undetermined
318
Free
5
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Article
401
Book / Working Paper
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Working Paper
Article in journal
404
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
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Conference paper
2
Konferenzbeitrag
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1
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English
404
Author
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Park, Jungkun
8
Christodoulides, George
7
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Casidy, Riza
4
Gupta, Suraksha
4
Kumar, V.
4
Lombart, Cindy
4
Nyadzayo, Munyaradzi W.
4
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Ewing, Michael
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Ind, Nicholas
3
Japutra, Arnold
3
Kemp, Elyria
3
Kumar, Vikas
3
Leek, Sheena
3
Lindgreen, Adam
3
Louis, Didier
3
Markovic, Stefan
3
Melewar, T. C.
3
Mortimer, Gary
3
Park, Hyejune
3
Singh, Jaywant
3
Talwar, Shalini
3
Trinh, Giang
3
Yan, Ruiliang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Blankson, Charles
2
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
Journal of business research : JBR
607
The journal of brand management : an international journal
573
The journal of product & brand management
391
European journal of marketing : EJM
148
Psychology & marketing
122
Marketing intelligence & planning
113
International journal of hospitality management
109
Journal of marketing management : MM
109
Journal of marketing communications
108
Asia Pacific journal of marketing and logistics
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Journal of strategic marketing
92
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Marketing letters : a journal of research in marketing
74
Journal of promotion management : innovations in planning and applied research
72
Journal of advertising research
69
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : JPM
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International marketing review
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Cogent business & management
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
59
The marketing review
59
Journal of marketing research : JMR
58
Journal of global marketing
56
International journal of contemporary hospitality management
55
The journal of consumer marketing
54
Journal of retailing
53
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ECONIS (ZBW)
404
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1
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10
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404
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
3
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
Climate change risks, sustainability and luxury
branding
: friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
8
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
9
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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