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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: "Customer relationship management"
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Beziehungsmarketing
E-commerce
Relationship marketing
630
Lieferantenmanagement
217
Supplier relationship management
217
Consumer behaviour
181
Konsumentenverhalten
181
B-to-B-Marketing
158
Business-to-business marketing
158
Customer satisfaction
136
Kundenzufriedenheit
136
Dienstleistungsqualität
105
Service quality
105
Customer integration
67
Kundenintegration
67
Customer value
66
Kundenwert
66
Brand management
58
Markenführung
58
Brand image
55
Markenimage
55
Social Web
55
Social web
55
Marketing management
53
Marketingmanagement
53
Salespeople
51
Verkaufspersonal
51
Betriebliche Wertschöpfung
50
Value creation
50
Confidence
46
Vertrauen
46
Holiday behaviour
41
Urlaubsverhalten
41
Selling
40
Verkauf
40
Firm performance
35
Unternehmenserfolg
35
Business network
33
Internet marketing
33
Online-Marketing
33
Unternehmensnetzwerk
33
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Undetermined
375
Free
8
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Article
627
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3
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Article in journal
630
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630
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
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English
630
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Han, Heesup
17
Hyun, Sunghyup Sean
9
Jaakkola, Elina
8
Naudé, Peter
8
Terho, Harri
8
Kim, Wansoo
7
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Aarikka-Stenroos, Leena
5
Casidy, Riza
5
Edvardsson, Bo
5
Frow, Pennie
5
Payne, Adrian
5
Yu, Jongsik
5
Aksoy, Lerzan
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Keränen, Joona
4
Kim, Insin
4
Lacoste, Sylvie
4
Malthouse, Edward C.
4
McColl-Kennedy, Janet R.
4
Nijssen, E. J.
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Wong, IpKin Anthony
4
Ahn, Jiseon
3
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
Journal of travel and tourism marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
630
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630
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
6
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
7
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
8
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
9
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
10
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
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