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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: "Customer relationship management"
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Beziehungsmarketing
E-commerce
Relationship marketing
573
Lieferantenmanagement
225
Supplier relationship management
225
B-to-B-Marketing
155
Business-to-business marketing
155
Consumer behaviour
115
Konsumentenverhalten
115
Customer satisfaction
80
Kundenzufriedenheit
80
Kundenwert
70
Customer value
69
Kundenintegration
66
Customer integration
65
Dienstleistungsqualität
65
Service quality
65
Marketingmanagement
57
Marketing management
56
Betriebliche Wertschöpfung
52
Salespeople
52
Value creation
52
Verkaufspersonal
52
Social Web
51
Social web
51
Brand management
47
Markenführung
47
Deutschland
45
Germany
45
Verkauf
42
Selling
40
Theorie
39
Theory
39
Business network
36
Confidence
36
Unternehmensnetzwerk
36
Vertrauen
36
Firm performance
34
Unternehmenserfolg
34
Kundenmanagement
33
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30
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366
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2
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501
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72
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504
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504
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15
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10
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Collection of articles of several authors
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Hochschulschrift
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510
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Jaakkola, Elina
8
Naudé, Peter
8
Terho, Harri
8
La Rocca, Antonella
7
Agnihotri, Raj
6
Eggert, Andreas
6
Snehota, Ivan
6
Aarikka-Stenroos, Leena
5
Casidy, Riza
5
Edvardsson, Bo
5
Frow, Pennie
5
Payne, Adrian
5
Aksoy, Lerzan
4
Andersen, Poul Houman
4
Ewing, Michael
4
Henneberg, Stephan
4
Hollebeek, Linda D.
4
Itani, Omar S.
4
Kleinaltenkamp, Michael
4
Lacoste, Sylvie
4
Malthouse, Edward C.
4
McColl-Kennedy, Janet R.
4
Nijssen, E. J.
4
Nyadzayo, Munyaradzi W.
4
Prior, Daniel D.
4
Ritter, Thomas
4
Ruyter, Ko de
4
Sharma, Arun
4
Wang, Danny T.
4
Wang, Xinchun
4
Biggemann, Sergio
3
Bush, Alan J.
3
Cadeaux, Jack
3
Chaker, Nawar N.
3
Grönroos, Christian
3
Gu, Flora Fang
3
Gölgeci, Ismail
3
Haas, Alexander
3
Hammerschmidt, Maik
3
Helm, Sabrina
3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
Springer eBook Collection / Business and Economics
Journal of business research : JBR
624
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of retailing
103
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Cogent business & management
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
573
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573
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
Saved in:
3
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
Saved in:
4
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
5
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
6
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
7
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
8
The impact of alternative financial supply chain management practices on supply risk : a relationship quality and buyer relative power perspective
Najafi-Tavani, Saeed
;
Sharifi, Hossein
;
Naudé, Peter
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 112-126
Persistent link: https://www.econbiz.de/10013206399
Saved in:
9
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
10
Brand community formation in service management : lessons from the sport industry
Heere, Bob
;
Lock, Daniel
;
Cooper, Danielle
- In:
Journal of service management
35
(
2024
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10014456580
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