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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of service management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~subject:"E-commerce"
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Search: "Customer relationship management"
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Beziehungsmarketing
E-commerce
Relationship marketing
704
Lieferantenmanagement
324
Supplier relationship management
324
B-to-B-Marketing
243
Business-to-business marketing
243
Consumer behaviour
142
Konsumentenverhalten
142
Customer satisfaction
109
Kundenzufriedenheit
109
Marketing management
82
Marketingmanagement
82
Customer integration
80
Kundenintegration
79
Customer value
76
Kundenwert
76
Salespeople
76
Verkaufspersonal
76
Dienstleistungsqualität
74
Service quality
74
Betriebliche Wertschöpfung
67
Value creation
67
Social Web
62
Social web
62
Confidence
54
Selling
54
Verkauf
54
Vertrauen
54
Brand management
53
Markenführung
53
Firm performance
52
Unternehmenserfolg
51
Innovation
46
Business network
45
Unternehmensnetzwerk
45
Brand image
38
Markenimage
38
Electronic Commerce
37
Internet marketing
36
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Undetermined
394
Free
12
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Article
695
Book / Working Paper
9
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Article in journal
703
Aufsatz in Zeitschrift
703
Conference paper
10
Konferenzbeitrag
10
Collection of articles of several authors
9
Sammelwerk
9
Case study
8
Fallstudie
8
Conference proceedings
2
Konferenzschrift
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English
704
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Naudé, Peter
9
Terho, Harri
9
Jaakkola, Elina
8
Agnihotri, Raj
7
Edvardsson, Bo
7
Eggert, Andreas
7
La Rocca, Antonella
7
Casidy, Riza
6
Itani, Omar S.
6
Lacoste, Sylvie
6
Nyadzayo, Munyaradzi W.
6
Snehota, Ivan
6
Aarikka-Stenroos, Leena
5
Frow, Pennie
5
Henneberg, Stephan
5
Keränen, Joona
5
Kowalkowski, Christian
5
Payne, Adrian
5
Prior, Daniel D.
5
Ritter, Thomas
5
Storbacka, Kaj
5
Svensson, Göran
5
Aksoy, Lerzan
4
Andersen, Poul Houman
4
Bush, Alan J.
4
Ewing, Michael
4
Grönroos, Christian
4
Hollebeek, Linda D.
4
Ivens, Björn Sven
4
Liu, Yi
4
Malthouse, Edward C.
4
McColl-Kennedy, Janet R.
4
Nijssen, E. J.
4
Ruyter, Ko de
4
Ryals, Lynette J.
4
Sharma, Arun
4
Strandvik, Tore
4
Ulaga, Wolfgang
4
Visentin, Marco
4
Wang, Danny T.
4
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Institution
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International Conference on Relationship Marketing <9, 2009, Berlin>
2
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of service management
The journal of business & industrial marketing
Journal of business research : JBR
647
Journal of retailing and consumer services
582
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
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ECONIS (ZBW)
704
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704
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
3
Understanding B2B customer journeys for complex digital services : the case of cloud computing
Terpoorten, Claas
;
Klein, Jan F.
;
Merfeld, Katrin
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 178-192
Persistent link: https://www.econbiz.de/10014555749
Saved in:
4
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
5
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
6
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
7
Artificial intelligence in
customer
relationship
management
: literature review and future research directions
Ledro, Cristina
;
Nosella, Anna
;
Vinelli, Andrea
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 48-63
Persistent link: https://www.econbiz.de/10013538912
Saved in:
8
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
9
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
10
Adoption of AI integrated partner relationship management (AI-PRM) in B2B sales channels : exploratory study
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 164-173
Persistent link: https://www.econbiz.de/10014282234
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