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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"MIT sloan management review"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Lehrbuch"
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Search: subject:"Return on Investment"
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Return on Investment
7
Return on investment
7
Internet marketing
2
Online-Marketing
2
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2
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2
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1
Betriebliche Kennzahl
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Industrial marketing management : the international journal for industrial and high-tech firms
MIT sloan management review
ROI in action casebook
14
The ROI of pricing : measuring the impact and making the business case
11
Nonprofit management & leadership
8
Journal of advertising research
7
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
Measuring ROI in employee relations and compliance : case studies in diversity and inclusion, engagement, compliance, and flexible working arrangements
6
Human resource management practices : assessing added value
5
Journal of marketing
5
Journal of marketing research : JMR
5
The journal of real estate research
5
The profit impact of marketing strategy project : retrospect and prospects
5
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
4
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
4
Harvard business review : HBR
4
Integrated brand marketing and measuring returns
4
Journal of banking & finance
4
Journal of business ethics : JOBE
4
Journal of communication management : an international journal
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
The journal of private equity
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Business and Economic Research : BER
3
European journal of operational research : EJOR
3
Finance India : the quarterly journal of Indian Institute of Finance
3
HMD : Praxis der Wirtschaftsinformatik
3
International business and economics research journal
3
International journal of business and globalisation : IJBG
3
International journal of health care finance and economics
3
International journal of manufacturing technology and management
3
International journal of production economics
3
Journal of business & economics research
3
Journal of business research : JBR
3
Journal of performance management
3
Strategy & leadership : a publication of Strategic Leadership Forum
3
The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
3
The international journal of human resource management
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ECONIS (ZBW)
7
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7
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7
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date (oldest first)
1
Why should I attend : the value of business networking events
Mitchell, Vincent-Wayne
;
Schlegelmilch, Bodo B.
;
Mone, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 100-108
Persistent link: https://www.econbiz.de/10011447497
Saved in:
2
Increasing the ROI of social media marketing
Kumar, V.
;
Mirchandani, Rohan
- In:
MIT sloan management review
54
(
2012/13
)
1
,
pp. 55-61
Persistent link: https://www.econbiz.de/10009661386
Saved in:
3
A holistic approach to market assessment for a manufacturing company in an emerging economy
Natarajarathinam, Malini
;
Nepal, Bimal
- In:
Industrial marketing management : the international …
41
(
2012
)
7
,
pp. 1142-1151
Persistent link: https://www.econbiz.de/10009683357
Saved in:
4
Return on marketing investments in B2B customer relationships : a decision-making and optimization approach
Streukens, Sandra
;
Hoesel, Stan van
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 149-161
Persistent link: https://www.econbiz.de/10008907880
Saved in:
5
Can you measure the ROI of your social media marketing?
Hoffman, Donna L.
;
Fodor, Marek
- In:
MIT sloan management review
52
(
2010/11
)
1
,
pp. 41-49
Persistent link: https://www.econbiz.de/10008859294
Saved in:
6
Which innovation efforts will pay?
Kandybin, Alexander
- In:
MIT sloan management review
51
(
2009/10
)
1
,
pp. 53-60
Persistent link: https://www.econbiz.de/10003945555
Saved in:
7
Designing the right product offerings
Evans, David S.
;
Webster, Karen L.
- In:
MIT sloan management review
49
(
2007/08
)
1
,
pp. 44-50
Persistent link: https://www.econbiz.de/10003557893
Saved in:
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