//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Marketing theory"
~isPartOf:"Research"
~subject:"Automotive industry"
~subject:"Business network"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Business network
Markenimage
Brand loyalty
11
Markentreue
11
Consumer behaviour
6
Konsumentenverhalten
6
Brand image
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand
3
Deutschland
3
Markenartikel
3
Relationship marketing
3
Verbraucherverhalten
3
Germany
2
Kfz-Industrie
2
Kundenbindung
2
Markenpolitik
2
Marketing theory
2
Marketingtheorie
2
Automotive services industry
1
B-to-B-Marketing
1
Behaviour
1
Brand attachment
1
Brand community
1
Brand equity
1
Brand trust
1
Business model
1
Business model innovation
1
Business-to-business marketing
1
China
1
Consumer motivation
1
Consumers
1
Customer perceptions
1
Customer retention
1
Customer satisfaction
1
Customer service
1
Einzelhandel
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
2
Thesis
2
Case study
1
Fallstudie
1
Language
All
English
6
German
1
Author
All
Aitken, Robert
2
Avis, Mark
2
Ferguson, Shelagh
2
Albors Garrigós, José
1
Andreini, Daniela
1
Bergamschi, Mara
1
Ehrenberg, Andrew
1
Ellis, Nick
1
Fraß, Alexander
1
Larsen, Gretchen
1
Meissner, Svenja
1
Obiegbu, Chinedu James
1
Pedeliento, Giuseppe
1
Romaniuk, Jenni
1
Röth, Tobias
1
Salo, Jari
1
Schoeneberg, Klaus-Peter
1
Spieth, Patrick
1
Staufer, Isabel Maria
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Marketing theory
Research
The journal of product & brand management
23
The journal of brand management : an international journal
20
Journal of retailing and consumer services
19
Journal of business research : JBR
16
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
SpringerLink / Bücher
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Experiential brand loyalty: towards an extended conceptualisation of consumer allegiance to brands
Obiegbu, Chinedu James
;
Larsen, Gretchen
;
Ellis, Nick
- In:
Marketing theory
20
(
2020
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10012271426
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
Saved in:
4
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
5
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
Saved in:
6
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
7
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->