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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Service business"
~subject:"Customer retention"
~subject:"Dienstleistungsqualität"
~subject:"Innovationsmanagement"
~subject:"Selling"
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Search: subject_exact:"Kundenwertanalyse"
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| 6 applied filters
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Customer retention
Dienstleistungsqualität
Innovationsmanagement
Selling
Customer value
99
Kundenwert
99
Beziehungsmarketing
58
Relationship marketing
58
Betriebliche Wertschöpfung
51
Value creation
51
B-to-B-Marketing
39
Business-to-business marketing
39
Lieferantenmanagement
39
Supplier relationship management
39
Customer integration
22
Kundenintegration
22
Value co-creation
19
Marketing management
17
Marketingmanagement
17
Consumer behaviour
16
Konsumentenverhalten
16
Verkauf
11
Service-Dominant Logic
10
Service-dominant logic
10
Service quality
8
Value-based selling
8
Business network
7
Customer satisfaction
7
Innovation
7
Kundenzufriedenheit
7
Unternehmensnetzwerk
7
Brand management
6
Customer value proposition
6
Innovation management
6
Markenführung
6
Marketing theory
6
Marketingtheorie
6
Value
6
Value in use
6
Bundling strategy
5
Leistungsbündel
5
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26
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26
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26
Case study
1
Fallstudie
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English
26
Author
All
Keränen, Joona
3
Terho, Harri
3
Haas, Alexander
2
Salonen, Anna
2
Aarikka-Stenroos, Leena
1
Balboni, Bernardo
1
Bischoff, Pirmin
1
Blazevic, Vera
1
Böhm, Eva
1
Cadeaux, Jack
1
Cheng, Vincent
1
Corsaro, Daniela
1
Degbey, William Y.
1
Du, Mingfei
1
Duan, Keran
1
Eggert, Andreas
1
Elgeti, Laura
1
Gemser, Gerda
1
Guenzi, Paolo
1
Gustafsson, Magnus
1
Hellström, Magnus
1
Hogreve, Jens
1
Hong, Soon Goo
1
Huang, Tseng-Lung
1
Hur, Won-moo
1
Hyun Kyung Kim
1
Jiang, Yanxin
1
Kienzler, Mario
1
Kim, Hanna
1
Kirchberger, Markus A.
1
Kleinaltenkamp, Michael
1
Kuijken, Bram
1
Le Nguyen Hau
1
Lievens, Annouk
1
Liozu, Stephan
1
Loh, Wilson
1
Lok, Peter
1
Luca, Luigi M. de
1
Luotola, Hanna
1
MacDonald, Emma K.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Service business
International journal of hospitality management
14
Journal of business research : JBR
14
The service industries journal
13
Journal of retailing and consumer services
12
Journal of service management
7
Journal of service research : JSR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service theory and practice : JSTP
6
International journal of services and operations management
5
Journal of strategic marketing
5
SpringerLink / Bücher
5
The TQM journal : the international review of organizational improvement
5
The journal of services marketing
5
Journal of air transport management
4
Journal of business-to-business marketing
4
Management decision : MD
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of innovation management
3
International journal of services, economics and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
The journal of business & industrial marketing
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Australasian marketing journal
2
Cogent business & management
2
Design thinking : integrating innovation, customer experience and brand value
2
Expert journal of marketing
2
Faculty & research / Insead : working paper series
2
International journal of electronic customer relationship management : IJECRM
2
International journal of innovation and technology management
2
International journal of productivity and quality management : IJPQM
2
International journal of quality and service sciences
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
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ECONIS (ZBW)
26
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1
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26
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1
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
4
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
5
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
6
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
7
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Saved in:
8
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
9
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
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