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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Luxury goods"
~subject:"Markenimage"
~subject:"Marketing"
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Corporate culture
Luxury goods
Markenimage
Marketing
Brand management
659
Markenführung
659
B-to-B-Marketing
614
Business-to-business marketing
614
Lieferantenmanagement
365
Supplier relationship management
365
Consumer behaviour
338
Konsumentenverhalten
338
Brand image
337
Brand
263
Markenartikel
261
Beziehungsmarketing
249
Relationship marketing
249
Marketing management
137
Marketingmanagement
137
Social Web
108
Social web
108
Internet marketing
84
Online-Marketing
84
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72
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72
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64
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64
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63
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Bibliometrics
54
Bibliometrie
54
Corporate reputation
53
Firmenimage
53
Luxusgüter
53
Value creation
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52
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Balmer, John M. T.
9
Di Benedetto, C. Anthony
6
Johnson, Lester W.
5
Lindgreen, Adam
5
Merrilees, Bill
5
Powell, Shaun M.
5
Biedenbach, Galina
4
Burghausen, Mario
4
Casidy, Riza
4
Christodoulides, George
4
Hennigs, Nadine
4
Keller, Kevin Lane
4
Miller, Dale
4
Nyadzayo, Munyaradzi W.
4
Phau, Ian
4
Valette-Florence, Pierre
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Brown, Brian P.
3
Dwivedi, Abhishek
3
Ewing, Michael
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Gupta, Suraksha
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Machado, Joana César
3
Melewar, T. C.
3
Mirzaei, Abas
3
Mohan, Mayoor
3
Möller, K. E. Kristian
3
Okonkwo, Uché
3
Pecot, Fabien
3
Sashittal, Hemant Chaitanya
3
Urde, Mats
3
Andersen, Poul Houman
2
Atwal, Glyn
2
Barnier, Virginie de
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
Journal of business research : JBR
429
The journal of product & brand management
309
Journal of retailing and consumer services
191
SpringerLink / Bücher
97
European journal of marketing : EJM
93
Psychology & marketing
85
Asia Pacific journal of marketing and logistics
82
Marketing intelligence & planning
72
Journal of marketing communications
68
International journal of hospitality management
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of strategic marketing
61
Journal of international consumer marketing
54
Marketing letters : a journal of research in marketing
52
The IUP journal of brand management : IJBRM
52
Journal of marketing
51
Cogent business & management
48
International marketing review
47
Journal of marketing management : MM
47
Journal of promotion management : innovations in planning and applied research
47
Journal of fashion marketing and management
46
Journal of global marketing
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of the Academy of Marketing Science
44
The journal of consumer marketing
44
International journal of internet marketing and advertising : IJIMA
43
Tourism management : research, policies, practice
43
International journal of consumer studies
42
Journal of promotion management : JPM
40
International journal of advertising : the review of marketing communications
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
39
Journal of travel and tourism marketing
38
Innovatives Markenmanagement
37
International journal of retail & distribution management
37
European journal of marketing
36
The journal of business & industrial marketing
34
Journal of Islamic marketing
33
Springer eBook Collection
33
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ECONIS (ZBW)
419
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1
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10
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419
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date (oldest first)
1
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
Invented corporate heritage brands
Brunninge, Olof
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10014251433
Saved in:
6
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
7
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
8
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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