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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The service industries journal"
~subject:"Bundling strategy"
~subject:"Customer retention"
~subject:"Dienstleistungsqualität"
~subject:"Selling"
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Search: subject_exact:"Kundenwertanalyse"
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Bundling strategy
Customer retention
Dienstleistungsqualität
Selling
Customer value
114
Kundenwert
114
Beziehungsmarketing
64
Relationship marketing
64
Betriebliche Wertschöpfung
59
Value creation
59
B-to-B-Marketing
40
Business-to-business marketing
40
Lieferantenmanagement
40
Supplier relationship management
40
Customer integration
22
Kundenintegration
22
Value co-creation
19
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
16
Marketingmanagement
16
Service quality
16
Service-Dominant Logic
14
Service-dominant logic
14
Verkauf
11
Customer satisfaction
9
Kundenzufriedenheit
9
Business network
8
Innovation
8
Unternehmensnetzwerk
8
Value-based selling
8
Marketing theory
7
Marketingtheorie
7
Customer value proposition
6
Firm performance
6
Innovation management
6
Innovationsmanagement
6
Unternehmenserfolg
6
Value
6
Value in use
6
B2B
5
Brand management
5
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Article
32
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32
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32
Case study
1
Fallstudie
1
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English
32
Author
All
Keränen, Joona
3
Terho, Harri
3
Chang, Hong-Sheng
2
Haas, Alexander
2
Kleinaltenkamp, Michael
2
Rajala, Risto
2
Salonen, Anna
2
Aarikka-Stenroos, Leena
1
Alves, Helena
1
Amario, Enrique Martín
1
Balboni, Bernardo
1
Barroso Castro, Carmen
1
Bischoff, Pirmin
1
Böhm, Eva
1
Cadeaux, Jack
1
Chen, Shu-Ching
1
Corsaro, Daniela
1
Cova, Bernard
1
Degbey, William Y.
1
Edvardsson, Bo
1
Eggert, Andreas
1
Elgeti, Laura
1
Evangelista, Felicitas
1
Gemser, Gerda
1
Gong, Taeshik
1
Guenzi, Paolo
1
Gustafsson, Magnus
1
Hallikas, Jukka
1
Hellström, Magnus
1
Hogreve, Jens
1
Horbel, Chris
1
Hsiao, Han-Liang
1
Huttu, Essi
1
Kienzler, Mario
1
Kohtamäki, Marko
1
Kuijken, Bram
1
Le Nguyen Hau
1
Li, Julie Juan
1
Liozu, Stephan
1
Luca, Luigi M. de
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The service industries journal
International journal of hospitality management
14
Journal of business research : JBR
13
Journal of retailing and consumer services
12
Journal of service research : JSR
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
Journal of service management
6
Journal of service theory and practice : JSTP
5
SpringerLink / Bücher
5
The TQM journal : the international review of organizational improvement
5
The journal of services marketing
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of services and operations management
4
Journal of air transport management
4
Journal of strategic marketing
4
Service business
4
International journal of services, economics and management
3
Journal of business-to-business marketing
3
Management decision : MD
3
The journal of business & industrial marketing
3
Australasian marketing journal
2
Cogent business & management
2
Faculty & research / Insead : working paper series
2
International journal of electronic customer relationship management : IJECRM
2
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of modelling in management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of retailing
2
Journal of revenue and pricing management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
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ECONIS (ZBW)
32
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1
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
A review of customer citizenship behaviors in the service context
Gong, Taeshik
;
Yi, Youjae
- In:
The service industries journal
41
(
2021
)
3/4
,
pp. 169-199
Persistent link: https://www.econbiz.de/10012483668
Saved in:
4
Determining customer satisfaction and loyalty from a value co-creation perspective
Woratschek, Herbert
;
Horbel, Chris
;
Popp, Bastian
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 777-799
Persistent link: https://www.econbiz.de/10012260352
Saved in:
5
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
6
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
7
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
8
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Saved in:
9
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
10
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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