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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~subject:"B-to-B-Marketing"
~subject:"Marketing theory"
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B-to-B-Marketing
Marketing theory
Business-to-business marketing
7
Lieferantenmanagement
7
Supplier relationship management
7
Bundling strategy
3
Leistungsbündel
3
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
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Snehota, Ivan
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
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Brown, Brian P.
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Iyer, Gopalkrishnan R.
4
Jalkala, Anne
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Kowalkowski, Christian
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LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
Business relationship management and marketing
4
Springer texts in business and economics
3
Springer Texts in Business and Economics
2
SpringerLink / Bücher
2
Fundamentals of business-to-business marketing
1
Journal of business economics : JBE
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
7
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1
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
2
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
3
A model of negotiation issue-based tactics in business-to-business sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
4
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
5
Which types of multi-stage marketing increase direct customers' willingness-to-pay? : evidence from a scenario-based experiment in a B2B setting
Geiger, Ingmar
;
Dost, Florian
;
Schönhoff, Alejandro-Marcel
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 175-189
Persistent link: https://www.econbiz.de/10011313546
Saved in:
6
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
7
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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