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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
Innovation management
Theorie
Lieferantenmanagement
7
Supplier relationship management
7
Bundling strategy
3
Leistungsbündel
3
Salespeople
3
Verkaufspersonal
3
Beschaffung
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Procurement
2
Selling
2
Services marketing
2
Verkauf
2
Accuracy
1
Adaptive selling
1
B2B
1
B2B marketing ethics
1
B2B organizations
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Business ethics
1
Business markets
1
Business-to-business
1
Business-to-business ethics
1
Buyer
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Buyer-seller relationship
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Conflict
1
Country-of-origin
1
Cross-functional alignment
1
Cross-national invariance
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Customer integration
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Decision theory
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Designation of origin
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E-commerce
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Economic ethics
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Büschken, Joachim
Jacob, Frank
Rangarajan, Deva
Woodside, Arch G.
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Christodoulides, George
8
Cova, Bernard
8
Keränen, Joona
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Snehota, Ivan
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
Swani, Kunal
4
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
2
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business-to-business marketing
1
Journal of personal selling & sales management
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The role of ethics in business-to-business marketing : an exploratory review and research agenda
Anand, Amitabh
;
Bowen, Melanie
;
Spivack, April J.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 421-438
Persistent link: https://www.econbiz.de/10014455290
Saved in:
2
Understanding sales enablement in complex B2B companies : uncovering similarities and differences in a cross-functional and multi-level case study
Lauzi, Fabian
;
Westphal, Jörg
;
Rangarajan, Deva
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 47-64
Persistent link: https://www.econbiz.de/10014227527
Saved in:
3
Examining supplier, buyer, and customer triads : the critical role of conflict in interaction processes and product/service innovations
Fletcher-Chen, Chavi Chi-Yun
;
Sharma, Arun
;
Rangarajan, Deva
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 337-352
Persistent link: https://www.econbiz.de/10014230619
Saved in:
4
Social media in B2B sales : why and when does salesperson social media usage affect salesperson performance?
Bowen, Melanie
;
Lai-Bennejean, Christine
;
Haas, Alexander
; …
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 166-182
Persistent link: https://www.econbiz.de/10013194594
Saved in:
5
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
6
Have your cake and eat it too : achieving scientific legitimacy
Woodside, Arch G.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011822286
Saved in:
7
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
8
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
9
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
10
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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