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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Backhaus, Klaus"
~person:"Hofmaier, Richard"
~person:"Jacob, Frank"
~person:"Rollins, Minna"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
6
Supplier relationship management
6
Marketing theory
4
Marketingtheorie
4
Bundling strategy
3
Dienstleistungsmarketing
3
Leistungsbündel
3
Services marketing
3
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Brand image
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Brand management
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Markenführung
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Relationship marketing
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1972-2009
1
Absatz
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B2B
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Beschaffung
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Bibliometrics
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Branding
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Business markets
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Consumer behaviour
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Country-of-origin
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Cross-national invariance
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E-commerce
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Economics of information
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Backhaus, Klaus
Hofmaier, Richard
Jacob, Frank
Rollins, Minna
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Keränen, Joona
9
Christodoulides, George
8
Cova, Bernard
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Terho, Harri
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Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
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Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
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La Rocca, Antonella
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Mohan, Mayoor
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Mouzas, Stefanos
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Rangarajan, Deva
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Snehota, Ivan
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Swani, Kunal
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Yan, Ruiliang
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Aarikka-Stenroos, Leena
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Andersen, Poul Houman
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Brown, Brian P.
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Iyer, Gopalkrishnan R.
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Jalkala, Anne
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Kowalkowski, Christian
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LaPlaca, Peter J.
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Markovic, Stefan
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Matthyssens, Paul
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Mora Cortez, Roberto
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
5
SpringerLink / Bücher
3
Die Betriebswirtschaft : DBW
2
ESCP-EAP working paper
2
The journal of business & industrial marketing
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
Forschungsbericht zum Marketing
1
Forum Betriebswirtschaft München
1
Fundamentals of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Business Research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of the Academy of Marketing Science
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
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ECONIS (ZBW)
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Will a supplier's origin make a difference to its business customers?
Jacob, Frank
;
Schätzle, Sarah
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012285155
Saved in:
3
The customer as enabler of value (co)-creation in the solution business
Petri, Jan
;
Jacob, Frank
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
Saved in:
4
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
5
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
6
To invest, or not to invest, in brands? : drivers of brand relevance in B2B markets
Backhaus, Klaus
;
Steiner, Michael
;
Lügger, Kai
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1082-1092
Persistent link: https://www.econbiz.de/10009490299
Saved in:
7
The structure and evolution of
business-to-business
marketing
: a citation and co-citation analysis
Backhaus, Klaus
;
Lügger, Kai
;
Koch, Matthias
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 940-951
Persistent link: https://www.econbiz.de/10009349098
Saved in:
8
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
9
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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