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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Glynn, Mark S."
~person:"Johnston, Wesley J."
~person:"Weiber, Rolf"
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B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
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Supplier relationship management
4
Marketing theory
2
Marketingtheorie
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Advertising
1
Artificial intelligence
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Glynn, Mark S.
Johnston, Wesley J.
Weiber, Rolf
Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
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Keränen, Joona
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Christodoulides, George
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Ulaga, Wolfgang
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Jalkala, Anne
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Industrial marketing management : the international journal for industrial and high-tech firms
Advances in business marketing and purchasing
4
Journal of business research : JBR
4
Kohlhammer Edition Marketing
3
Business-to-business marketing management : strategies, cases and solutions
2
Entwicklungen des Investitionsgütermarketing
2
Forschungsbericht zum Marketing
2
Journal of Business Research
2
The Oxford handbook of strategic sales and sales management
2
The journal of business & industrial marketing
2
Creating and managing superior customer value
1
Fundamentals of business-to-business marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Information systems research : ISR
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of business market management : JBM
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
6
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1
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
2
Revisiting the theory of
business-to-business
advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
Saved in:
4
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
5
Does customer information usage improve a firm's performance in
business-to-business
markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
6
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
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