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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~source:"econis"
~subject:"Marketingtheorie"
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Marketingtheorie
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Unternehmenserfolg
44
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26
Strategisches Management
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Market orientation
24
Resource-based view
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Ressourcenorientierter Ansatz
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Innovation management
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Innovationsmanagement
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Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
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1
Chen, Yen-chun
1
Dibb, Sally
1
Evans, Kenneth R.
1
Geersbro, Jens
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Green, Kenneth W.
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Guzman, Francisco
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Hagberg, Johan
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Inman, R. Anthony
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Juppo, Anne
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Lie, Po-Chien
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Paswan, Audhesh K.
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Sarin, Shikhar
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Schweitzer, Fiona Maria
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Simkin, Lyndon
1
Su, Chenting
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Terho, Harri
1
Thornton, Sabrina C.
1
Whitten, Dwayne
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
14
Lehrbuch
13
Journal of marketing management : MM
12
AMS review : official publication of the Academy of Marketing Science
11
Legends in marketing
10
Journal of business research : JBR
8
Journal of the Academy of Marketing Science
7
Marketing theory and applications
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
McGraw-Hill/Irwin series in marketing
5
European journal of marketing : EJM
4
Journal of strategic marketing
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Journal of marketing communications
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Major theoretical debates and contemporary issues in marketing theory
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
The marketing book
3
Zeszyty naukowe
3
wi - Wirtschaft
3
AMA educators' proceedings
2
Always learning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
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Business horizons
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Business-to-Business-Marketing
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Critical marketing : defining the field
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Edward Elgar E-Book Archive
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ECONIS (ZBW)
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1
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
2
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
3
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
4
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
5
Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin
;
Su, Chenting
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
Saved in:
6
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
Saved in:
7
Aligning marketing strategies throughout the supply chain to enhance performance
Green, Kenneth W.
;
Whitten, Dwayne
;
Inman, R. Anthony
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1008-1018
Persistent link: https://www.econbiz.de/10009656647
Saved in:
8
Business to business governance structure and marketing strategy
Paswan, Audhesh K.
;
Guzman, Francisco
;
Blankson, Charles
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
Saved in:
9
Who performs marketing? : dimensions of agential variation in market practice
Hagberg, Johan
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1028-1037
Persistent link: https://www.econbiz.de/10008655029
Saved in:
10
Diagnosing and treating operational and implementation barriers in synoptic marketing planning
Dibb, Sally
;
Simkin, Lyndon
;
Wilson, David C.
- In:
Industrial marketing management : the international …
37
(
2008
)
5
,
pp. 539-553
Persistent link: https://www.econbiz.de/10003736670
Saved in:
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