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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
~subject:"SME"
~subject:"United States"
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E-commerce
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Electronic Commerce
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Lieferantenmanagement
67
Supplier relationship management
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
155
Journal of business research : JBR
124
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
63
International journal of electronic marketing and retailing : IJEMR
62
Journal of internet commerce
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
52
Information systems research : ISR
51
International journal of electronic customer relationship management : IJECRM
51
Working paper / National Bureau of Economic Research, Inc.
51
Journal of electronic commerce research : JECR
47
Electronic commerce research
46
SpringerLink / Bücher
46
International journal of business information systems : IJBIS
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
42
Journal of management information systems : JMIS
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
International journal of hospitality management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
International journal of electronic business
34
International journal of electronic commerce : IJEC
33
International journal of retail & distribution management
32
Technological forecasting & social change : an international journal
32
Journal of retailing
29
Asia Pacific journal of marketing and logistics
25
Cogent business & management
24
Psychology & marketing
24
Tourism management : research, policies, practice
24
Information systems and e-business management : ISeB
21
Journal of fashion marketing and management
21
Marketing intelligence & planning
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Premier reference source
21
Electronic markets : the international journal on networked business
20
International journal of retail and distribution management
20
Journal of the Academy of Marketing Science
20
Journal of travel and tourism marketing
20
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ECONIS (ZBW)
42
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
How does customer orientation (in)congruence affect B2B electronic commerce platform firms' performance?
Liu, Yi
;
Chen, Daniel Qi
;
Gao, Wei
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 18-30
Persistent link: https://www.econbiz.de/10012285125
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
9
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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