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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Bibliometrie"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Bibliometrie
Online-Marketing
Marketing management
249
Marketingmanagement
249
Business-to-business marketing
87
B-to-B-Marketing
86
Lieferantenmanagement
67
Supplier relationship management
67
Marketing
51
Beziehungsmarketing
50
Relationship marketing
50
Firm performance
45
Innovation
44
Unternehmenserfolg
44
Strategic management
26
Strategisches Management
26
Market orientation
24
Resource-based view
22
Ressourcenorientierter Ansatz
22
Innovation management
21
Innovationsmanagement
21
New product development
19
Produktentwicklung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Internet marketing
18
Brand management
16
Consumer behaviour
16
Konsumentenverhalten
16
Markenführung
16
Customer value
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Kundenwert
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KMU
14
SME
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Selling
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Verkauf
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Competitive advantage
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Aufsatz in Zeitschrift
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English
23
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Agnihotri, Raj
2
Cartwright, Severina
2
Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
Liu, Hongfei
2
Mero, Joel
2
Archer-Brown, Chris
1
Assaf, A. Georges
1
Bakeshloo, Khashayar Afshar
1
Bang, Nguyen
1
Boejgaard, John
1
Brown, Brian P.
1
Cao, Guangming
1
Chang, Wen-jung
1
Chen, Junsong
1
Chirumalla, Koteshwar
1
Chow, T. Edwin
1
Christodoulides, George
1
DaSilva Rosa, Raymond
1
Davies, Iain
1
Davies, Iain A.
1
Dibb, Sally
1
Donthu, Naveen
1
Ellegaard, Chris
1
Hemonnet-Goujot, Aurélie
1
Hollet-Haudebert, Sandrine
1
Iankova, Severina
1
Inversini, Alessandro
1
Jaakkola, Elina
1
Katrichis, Jerome
1
Keränen, Joona
1
Kim, Kyung Hoon
1
Krings, Werner
1
Liao, Shu-hsien
1
Lichtenthal, J. David
1
Mani, Sudha
1
Marder, Ben
1
Melewar, T. C.
1
Michaelidou, Nina
1
Milne, George R.
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
32
International journal of internet marketing and advertising : IJIMA
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of the Academy of Marketing Science
19
Journal of strategic marketing
16
The journal of business & industrial marketing
14
Journal of marketing communications
12
Journal of marketing management : MM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing intelligence & planning
10
European research studies
9
Journal of internet commerce
8
International journal of advertising : the review of marketing communications
7
Marketing i menedžment innovacij : m&mi
7
The marketing review
7
Journal of advertising research
6
Journal of marketing
6
Journal of retailing and consumer services
6
The journal of brand management : an international journal
6
Business horizons
5
European journal of marketing : EJM
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
International review on public and non-profit marketing
5
Journal of marketing analytics : JMA
5
Journal of marketing education : JME
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Psychology & marketing
5
The journal of product & brand management
5
Cogent business & management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of electronic customer relationship management : IJECRM
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
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ECONIS (ZBW)
23
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23
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1
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
2
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
3
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
4
B2B influencer marketing : conceptualization and four managerial strategies
Mero, Joel
;
Vanninen, Heini
;
Keränen, Joona
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 79-93
Persistent link: https://www.econbiz.de/10014227529
Saved in:
5
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
6
Influencer marketing within business-to-business organisations
Cartwright, Severina
;
Liu, Hongfei
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10014226525
Saved in:
7
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping : a design scientific approach of web demographics
Suh, Taewon
;
Chow, T. Edwin
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 10-21
Persistent link: https://www.econbiz.de/10012501932
Saved in:
9
Industrial marketing management digital media optimization for B2B marketing
Krings, Werner
;
Palmer, Roger
;
Inversini, Alessandro
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 174-186
Persistent link: https://www.econbiz.de/10012501945
Saved in:
10
Innovative digital marketing management in B2B markets : editorial
Kim, Kyung Hoon
;
Moon, Hakil
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012588284
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