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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business model"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"SME"
~subject:"United States"
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Business model
Internet marketing
Konsumentenverhalten
SME
United States
E-commerce
96
Electronic Commerce
96
Lieferantenmanagement
71
Supplier relationship management
71
B-to-B-Marketing
62
Business-to-business marketing
62
Beziehungsmarketing
23
Relationship marketing
23
B2B
16
Online retailing
16
Online-Handel
16
Digitalisierung
15
Digitization
15
Social Web
14
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14
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13
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Value creation
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Marketing management
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Marketingmanagement
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Consumer behaviour
7
Digitalization
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Firm performance
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7
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39
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39
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39
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Chong, Alain Yee Loong
2
Gebauer, Heiko
2
Huhtala, Juho-Petteri
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Kaski, Samuel
2
Malo, Pekka
2
Paiola, Marco
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Tikkanen, Henrikki
2
Upreti, Bikesh Raj
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Vaniala, Iiro
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Agostini, Lara
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Budde, Lukas
1
Chan, Tommy K. H.
1
Chen, Ying-hueih
1
Chien, Shu-hua
1
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1
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1
Ciappei, Cristiano
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
366
Journal of business research : JBR
221
Journal of internet commerce
119
International journal of electronic marketing and retailing : IJEMR
116
Electronic commerce research
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
103
Information systems research : ISR
81
International journal of internet marketing and advertising : IJIMA
81
SpringerLink / Bücher
74
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Journal of electronic commerce research : JECR
71
International journal of e-business research : an official publication of the Information Resources Management Association
69
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
68
International journal of business information systems : IJBIS
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of electronic commerce : IJEC
62
International journal of retail & distribution management
59
The international review of retail, distribution and consumer research
59
Cogent business & management
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
58
Journal of retailing
57
Journal of management information systems : JMIS
55
International journal of hospitality management
54
Asia Pacific journal of marketing and logistics
53
Working paper / National Bureau of Economic Research, Inc.
53
Psychology & marketing
52
Technological forecasting & social change : an international journal
52
International journal of electronic business
49
Springer eBook Collection
48
International journal of consumer studies
47
International journal of retail and distribution management
46
Journal of fashion marketing and management
44
Electronic commerce research and applications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Information systems and e-business management : ISeB
35
Journal of the Academy of Marketing Science
35
Electronic markets : the international journal on networked business
34
Tourism management : research, policies, practice
34
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ECONIS (ZBW)
39
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1
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
2
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
7
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
8
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
9
Innovation ecosystems in B2B contexts : owning the space : editorial
Pattinson, Steven
;
Nicholson, John D.
;
Ehret, Michael
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10014227523
Saved in:
10
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
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