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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Social web"
~subject:"United States"
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E-commerce
92
Electronic Commerce
92
Lieferantenmanagement
67
Supplier relationship management
67
B-to-B-Marketing
58
Business-to-business marketing
58
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21
Relationship marketing
21
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16
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14
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33
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Wei, Ruiqi
2
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1
Alalwan, Ali Abdallah
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
123
Journal of retailing and consumer services
122
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Information systems research : ISR
64
International journal of internet marketing and advertising : IJIMA
63
Journal of internet commerce
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
International journal of electronic marketing and retailing : IJEMR
57
Electronic commerce research
55
SpringerLink / Bücher
54
Journal of management information systems : JMIS
50
Working paper / National Bureau of Economic Research, Inc.
50
Journal of electronic commerce research : JECR
45
Technological forecasting & social change : an international journal
45
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of hospitality management
42
International journal of business information systems : IJBIS
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of electronic commerce : IJEC
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
International journal of electronic business
35
Electronic markets : EM ; the international journal of electronic commerce and business media
34
Springer eBook Collection
24
Tourism management : research, policies, practice
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
Journal of open innovation : technology, market, and complexity
22
Journal of travel and tourism marketing
22
International journal of retail & distribution management
21
Premier reference source
21
Electronic commerce research and applications
19
Journal of fashion marketing and management
19
Journal of retailing
19
Journal of small business and enterprise development
19
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
European journal of operational research : EJOR
18
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ECONIS (ZBW)
33
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
7
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
8
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
9
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
10
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
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