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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"Netzwerkökonomik"
~subject:"SME"
~subject:"Supplier relationship management"
~subject:"United States"
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Internet marketing
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92
Electronic Commerce
92
Lieferantenmanagement
67
B-to-B-Marketing
58
Business-to-business marketing
58
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21
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21
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
111
Journal of retailing and consumer services
96
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
57
Information systems research : ISR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of internet commerce
50
Working paper / National Bureau of Economic Research, Inc.
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of management information systems : JMIS
46
SpringerLink / Bücher
45
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Electronic commerce research
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of electronic commerce research : JECR
39
International journal of hospitality management
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Technological forecasting & social change : an international journal
34
International journal of electronic business
33
The journal of business & industrial marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
International journal of business information systems : IJBIS
30
International journal of e-business research : an official publication of the Information Resources Management Association
28
International journal of electronic commerce : IJEC
27
Electronic markets : EM ; the international journal of electronic commerce and business media
26
International journal of production economics
24
European journal of operational research : EJOR
21
Information systems and e-business management : ISeB
21
International journal of retail & distribution management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Tourism management : research, policies, practice
21
Journal of the Academy of Marketing Science
20
Springer eBook Collection
20
Journal of small business and enterprise development
19
International journal of technology marketing : IJTMkt
18
Journal of hospitality marketing & management
18
Journal of organizational computing and electronic commerce
18
Journal of travel and tourism marketing
18
Premier reference source
18
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ECONIS (ZBW)
75
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75
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Subscription offers in business-to-business markets : conceptualization, taxonomy, and framework for growth
Kowalkowski, Christian
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 440-456
Persistent link: https://www.econbiz.de/10014531643
Saved in:
5
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
6
Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment : an empirical study of B2B e-commerce platform
Yuan, Chunlin
;
Moon, Hakil
;
Wang, Shuman
;
Yu, Xiaolei
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 101-110
Persistent link: https://www.econbiz.de/10012490947
Saved in:
7
Online reverse auctions research in marketing versus SCM : a review and future directions
Mora Cortez, Roberto
;
Cabanelas, Pablo
;
Charterina, Jon
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 439-454
Persistent link: https://www.econbiz.de/10014455293
Saved in:
8
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
9
Unravelling the dark side of sharing economy : managing and sustaining B2B relationships on digital platforms
Rana, Nripendra P.
;
Kar, Arpan Kumar
;
Gupta, Manish
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A4-A10
Persistent link: https://www.econbiz.de/10014433580
Saved in:
10
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
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