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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Internet marketing"
~subject:"SME"
~subject:"Social Web"
~subject:"United States"
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96
Electronic Commerce
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71
Supplier relationship management
71
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62
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Wei, Ruiqi
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
123
Journal of retailing and consumer services
120
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of internet marketing and advertising : IJIMA
63
Journal of internet commerce
63
Information systems research : ISR
61
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
International journal of electronic marketing and retailing : IJEMR
57
Electronic commerce research
54
Journal of management information systems : JMIS
50
Working paper / National Bureau of Economic Research, Inc.
50
SpringerLink / Bücher
48
Journal of electronic commerce research : JECR
45
International journal of hospitality management
42
Technological forecasting & social change : an international journal
42
International journal of business information systems : IJBIS
40
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
International journal of electronic commerce : IJEC
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of e-business research : an official publication of the Information Resources Management Association
35
International journal of electronic business
34
Electronic markets : EM ; the international journal of electronic commerce and business media
27
Tourism management : research, policies, practice
24
Journal of open innovation : technology, market, and complexity
23
International journal of contemporary hospitality management
22
Journal of travel and tourism marketing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Springer eBook Collection
22
International journal of retail & distribution management
21
Premier reference source
21
Electronic commerce research and applications
19
Journal of fashion marketing and management
19
Journal of hospitality marketing & management
19
Journal of retailing
19
Journal of small business and enterprise development
19
Psychology & marketing
19
Asia Pacific journal of marketing and logistics
18
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ECONIS (ZBW)
29
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
3
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
6
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
7
The process of business model innovation driven by IoT : exploring the case of incumbent SMEs
Paiola, Marco
;
Agostini, Lara
;
Grandinetti, Roberto
; …
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 30-46
Persistent link: https://www.econbiz.de/10013255685
Saved in:
8
The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM
Kwon, Jumbum
;
Chan, Ka Wing
;
Gu, William
;
Septianto, Felix
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 212-225
Persistent link: https://www.econbiz.de/10013326938
Saved in:
9
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
10
Deciphering B2B marketers' concerns in marketing "with" clients : further insights into how B2B characteristics foster and inhibit UGC generation and its leverage
Aras, Ajit
;
Xu, Xin
;
Peñaloza, Lisa
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 71-81
Persistent link: https://www.econbiz.de/10013197766
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