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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
609
Business-to-business marketing
609
Lieferantenmanagement
347
Supplier relationship management
347
Beziehungsmarketing
157
Relationship marketing
157
Marketing management
86
Marketingmanagement
86
Business network
71
Unternehmensnetzwerk
71
Brand management
64
Markenführung
64
E-commerce
62
Electronic Commerce
62
Selling
59
Verkauf
59
B2B
54
Consumer behaviour
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Konsumentenverhalten
54
Social Web
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Social web
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Salespeople
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Verkaufspersonal
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Internet marketing
48
Online-Marketing
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Brand image
47
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Value creation
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Betriebliche Wertschöpfung
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Customer value
39
Kundenwert
39
Bibliometrics
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Bibliometrie
36
Marketing theory
35
Marketingtheorie
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Innovation
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Marketing
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611
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Lindgreen, Adam
17
Naudé, Peter
17
Henneberg, Stephan
15
Di Benedetto, C. Anthony
11
Sharma, Arun
11
Keränen, Joona
9
Christodoulides, George
8
Cova, Bernard
8
Terho, Harri
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
Kleinaltenkamp, Michael
6
Möller, K. E. Kristian
6
Ritter, Thomas
6
Beverland, Michael B.
5
Eggert, Andreas
5
Johnston, Wesley J.
5
La Rocca, Antonella
5
Mohan, Mayoor
5
Mouzas, Stefanos
5
Rangarajan, Deva
5
Snehota, Ivan
5
Swani, Kunal
5
Yan, Ruiliang
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Brown, Brian P.
4
Iyer, Gopalkrishnan R.
4
Jacob, Frank
4
Jalkala, Anne
4
Kowalkowski, Christian
4
LaPlaca, Peter J.
4
Markovic, Stefan
4
Matthyssens, Paul
4
Mora Cortez, Roberto
4
Nyadzayo, Munyaradzi W.
4
O'Cass, Aron
4
Ruyter, Ko de
4
Salonen, Anna
4
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
610
USB Cologne (EcoSocSci)
1
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41
Capabilities for data-driven innovation in B2B industrial companies
Eriksson, Taina
;
Heikkilä, Marikka
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 158-172
Persistent link: https://www.econbiz.de/10014368360
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42
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
Saved in:
43
Development of business-to-business relationships in turbulent environments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
Saved in:
44
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
45
Editorial: business networks and sustainability : past, present and future
Harrison, Debbie
;
Prenkert, Frans
;
Hasche, Nina
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. A10-A17
Persistent link: https://www.econbiz.de/10014369291
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46
Investigating governance of tolerable and intolerable dark sides in B2B dyads in post pandemic emerging markets
Basu, Shubhabrata
;
Malik, Ashish
;
Munjal, Surender
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 11-26
Persistent link: https://www.econbiz.de/10014454746
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47
Crisis induced CSR innovation : CSR implementation in B2B firms before and after COVID-19
Magrizos, Solon
;
Harris, Lloyd C.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 44-56
Persistent link: https://www.econbiz.de/10014454775
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48
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
49
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
50
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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