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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
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Brand management
Communication
Digitization
E-commerce
Social Web
297
Social web
297
Internet marketing
127
Online-Marketing
127
Consumer behaviour
122
Konsumentenverhalten
122
Viral marketing
57
Virales Marketing
57
Social network
53
Soziales Netzwerk
53
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46
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46
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42
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42
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41
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32
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Dens, Nathalie
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1
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Cećez-Kecmanović, Dubravka
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of advertising : the review of marketing communications
Journal of business research : JBR
151
Journal of retailing and consumer services
83
International journal of internet marketing and advertising : IJIMA
59
Technological forecasting & social change : an international journal
58
The journal of brand management : an international journal
57
The journal of product & brand management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
SpringerLink / Bücher
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of management information systems : JMIS
36
Springer eBook Collection
36
Information systems research : ISR
35
Business horizons
34
Journal of promotion management : innovations in planning and applied research
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of internet commerce
30
Electronic commerce research
28
International journal of electronic marketing and retailing : IJEMR
28
Journal of marketing management : MM
28
Journal of marketing communications
27
Tourism management : research, policies, practice
25
Journal of digital banking
23
Corporate communications : an international journal
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
Journal of marketing
21
Journal of open innovation : technology, market, and complexity
21
Marketing intelligence & planning
21
Springer Proceedings in Business and Economics
21
Electronic markets : EM ; the international journal of electronic commerce and business media
20
International journal of business information systems : IJBIS
20
Cogent business & management
19
Journal of fashion marketing and management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
International journal of contemporary hospitality management
18
International journal of hospitality management
18
Journal of communication management : an international journal
17
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ECONIS (ZBW)
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1
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
2
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
Artificial intelligence ecosystems for marketing communications
Malthouse, Edward
;
Copulsky, Jonathan R.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10014233933
Saved in:
5
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
6
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
7
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
8
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
9
How brands can succeed communicating social purpose : engaging consumers through empathy and self-involving gamification
Chan, Terri H.
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 801-834
Persistent link: https://www.econbiz.de/10014296427
Saved in:
10
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
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