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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~source:"econis"
~subject:"Virales Marketing"
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Search: subject_exact:"Elektronischer Markt"
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Virales Marketing
E-commerce
263
Electronic Commerce
263
Online retailing
249
Online-Handel
249
Consumer behaviour
177
Konsumentenverhalten
177
Internet marketing
77
Online-Marketing
77
Social Web
65
Social web
65
Beziehungsmarketing
50
Relationship marketing
50
Website
49
Viral marketing
48
Internet
43
Confidence
40
Vertrauen
40
Customer satisfaction
37
Kundenzufriedenheit
37
Einzelhandel
32
Retail trade
32
Experiment
31
China
24
Dienstleistungsqualität
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Service quality
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Personalisierung
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Personalization
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E-Commerce
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USA
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United States
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Lieferantenmanagement
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Supplier relationship management
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Data protection
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Datenschutz
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Information technology
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Informationstechnik
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Data Mining
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48
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Cao, Huanhuan
2
Li, Xiaolin
2
Lok, Peter
2
Mai, Feng
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Qiu, Lingyun
2
Tan, Chuan-hoo
2
Wu, Chaojiang
2
Ahmad, Shimi Naurin
1
Ahn, Joongho
1
Akkan, Can
1
Amblee, Naveen
1
Asano, Glenn
1
Baek, Hyunmi
1
Baum, Daniela
1
Bockstedt, Jesse
1
Brusch, Ines
1
Bui, Tung
1
Chang, Che-Wei
1
Chang, Ting-pong Vincent
1
Chen, Hong
1
Chen, Ssu-Yu
1
Cheng, T. C. E.
1
Cheng, Ting Pong Vincent
1
Choi, Youngseok
1
Cui, Geng
1
Dai, Xin
1
Dens, Nathalie
1
Dey, Dipanjan Kumar
1
Duan, Wenjing
1
Dutta, Abhisek
1
Eryarsoy, Enes
1
Fan, Shaokun
1
Filieri, Raffaele
1
Fogel, Joshua
1
Fresneda, Jorge E.
1
Furner, Christopher P.
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Gefen, David
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Geng, Xianjun
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic commerce : IJEC
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
47
Journal of retailing and consumer services
38
International journal of hospitality management
32
Information systems research : ISR
27
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of travel and tourism marketing
11
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Electronic commerce research and applications
7
International journal of consumer studies
7
Management information systems : mis quarterly
7
Psychology & marketing
7
Cogent business & management
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Global business review
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of business information systems : IJBIS
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
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ECONIS (ZBW)
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1
How online reviews interact with a firm's free version strategy
Cao, Huanhuan
;
Jiang, Jinhu
;
Geng, Xianjun
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013363430
Saved in:
2
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
3
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
4
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
5
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
6
Gazing at the stars is not enough, look at the specific word entropy, too!
Fresneda, Jorge E.
;
Gefen, David
- In:
Information & management : the internat. journal of …
57
(
2020
)
8
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012418425
Saved in:
7
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
8
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
9
Scores vs. stars : a regression discontinuity study of online consumer reviews
Wang, Wenche
;
Li, Fan
;
Yi, Zelong
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 418-428
Persistent link: https://www.econbiz.de/10012005347
Saved in:
10
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
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