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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of internet commerce"
~subject:"Brand management"
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Brand management
Consumer behaviour
442
Konsumentenverhalten
442
Social Web
348
Social web
348
Online retailing
320
Online-Handel
320
E-commerce
274
Electronic Commerce
274
Internet marketing
252
Online-Marketing
252
Website
116
Beziehungsmarketing
113
Relationship marketing
113
Viral marketing
104
Virales Marketing
104
Internet
93
Confidence
85
Customer satisfaction
85
Kundenzufriedenheit
85
Vertrauen
85
Social network
61
Soziales Netzwerk
61
Dienstleistungsqualität
60
Service quality
60
USA
57
United States
55
Einzelhandel
52
Retail trade
52
Markenführung
48
Innovation adoption
46
Innovationsakzeptanz
46
Social media
40
Data protection
36
Datenschutz
36
Advertising effects
35
India
35
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social media
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48
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Aslam, Wajeeha
2
Farhat, Kashif
2
Haverila, Kai
2
Li, Dahui
2
McLaughlin, Caitlin
2
Mokhtar, Sany Sanuri Mohd
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Akrout, Houcine
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of electronic marketing and retailing : IJEMR
Journal of internet commerce
Journal of business research : JBR
130
Journal of retailing and consumer services
70
The journal of brand management : an international journal
68
The journal of product & brand management
67
International journal of internet marketing and advertising : IJIMA
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
32
Journal of promotion management : innovations in planning and applied research
32
SpringerLink / Bücher
25
Marketing intelligence & planning
24
Journal of marketing management : MM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Business horizons
19
Journal of promotion management : JPM
19
Psychology & marketing
19
Tourism management : research, policies, practice
19
Asia Pacific journal of marketing and logistics
18
Innovatives Markenmanagement
18
Journal of advertising research
18
Journal of fashion marketing and management
18
Journal of marketing
18
Springer eBook Collection
18
Cogent business & management
17
European journal of marketing : EJM
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
European journal of marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of strategic marketing
13
Technological forecasting & social change : an international journal
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of hospitality management
12
Journal of global marketing
12
Research
12
European Sport management quarterly : ESMQ
11
International journal of consumer studies
11
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ECONIS (ZBW)
48
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
4
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
7
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
8
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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