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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of networking and virtual organisations : IJNVO"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Viral marketing"
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Search: subject_exact:"Social network"
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Viral marketing
Social network
121
Soziales Netzwerk
121
Social Web
76
Social web
76
Consumer behaviour
33
Konsumentenverhalten
33
Internet marketing
22
Online-Marketing
22
Social relations
20
Soziale Beziehungen
20
Business network
17
Unternehmensnetzwerk
17
Confidence
15
Vertrauen
15
Knowledge transfer
12
Social capital
12
Sozialkapital
12
Virales Marketing
12
Wissenstransfer
12
Knowledge management
11
Wissensmanagement
11
Virtual organization
10
Virtuelle Organisation
10
China
9
Data protection
9
Datenschutz
9
Online retailing
9
Online-Handel
9
Social networking sites
9
Network
8
Netzwerk
8
Beziehungsmarketing
7
Relationship marketing
7
Social media
7
Social networks
7
Social commerce
6
Social network analysis
6
Brand management
5
E-commerce
5
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12
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English
12
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Bitter, Sofie
1
Breitenecker, Robert J.
1
Chen, Kun
1
Chen, Shengjun
1
Doha, Ahmed
1
Elnahla, Nada
1
Grabner-Kräuter, Sonja
1
Guo, Chengqi
1
Haj-Salem, Narjes
1
Horng, Shwu-Min
1
Hsu, Carol
1
Ishaq, Muhammad Ishtiaq
1
Khan, Ayesha
1
Kim, Young-kyung
1
Lai, Cheng-Yang
1
Lee, Daeho
1
Lee, Joyce Yi-Hui
1
Li, Yung-Ming
1
Lin, Lien-Fa
1
Luo, Peng
1
McShane, Lindsay
1
Park, Hyejune
1
Park, Inyoung
1
Park, Ji Eun
1
Raza, Ali
1
Sharda, Ramesh
1
Wang, Huaiqing
1
Wang, Jhong-Heng
1
Wang, Zhaohua
1
Wu, Chih-Lun
1
Yang, Chin-Sheng
1
Yeon, Jewoo
1
Yoon, Sungjoon
1
Zadeh, Amir Hassan
1
Zhang, Hanpeng
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of networking and virtual organisations : IJNVO
Journal of retailing and consumer services
Journal of business research : JBR
11
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
International journal of internet marketing and advertising : IJIMA
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
Information technology and management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
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ECONIS (ZBW)
12
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1
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
Saved in:
2
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
3
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
Saved in:
4
Social commerce as social networking
Doha, Ahmed
;
Elnahla, Nada
;
McShane, Lindsay
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
Saved in:
5
Product recommendation in online social networking communities : an empirical study of antecedents and a mediator
Zhang, Hanpeng
;
Wang, Zhaohua
;
Chen, Shengjun
;
Guo, Chengqi
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011997621
Saved in:
6
A longitudinal study of leader influence in sustaining an online community
Lee, Joyce Yi-Hui
;
Yang, Chin-Sheng
;
Hsu, Carol
;
Wang, …
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 306-316
Persistent link: https://www.econbiz.de/10011997666
Saved in:
7
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
8
Tests of in-store experience and socially embedded measures as predictors of retail store loyalty
Yoon, Sungjoon
;
Park, Ji Eun
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 111-119
Persistent link: https://www.econbiz.de/10011929907
Saved in:
9
An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun
;
Luo, Peng
;
Wang, Huaiqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10011653517
Saved in:
10
A social referral appraising mechanism for the e-marketplace
Lai, Cheng-Yang
;
Li, Yung-Ming
;
Lin, Lien-Fa
- In:
Information & management : the internat. journal of …
54
(
2017
)
3
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011702384
Saved in:
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