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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Konsumentenverhalten
780
Theory
353
Theorie
352
Social Web
303
Online-Marketing
249
USA
213
United States
213
Beziehungsmarketing
181
Relationship marketing
181
Online retailing
180
Online-Handel
180
Advertising effects
154
Werbewirkung
154
Preismanagement
151
Pricing strategy
151
Innovation
147
E-commerce
145
Electronic Commerce
145
Brand management
144
Markenführung
144
Experiment
143
Advertising
140
Werbung
136
Viral marketing
134
Virales Marketing
134
Game theory
124
Spieltheorie
124
Marketing management
114
Marketingmanagement
114
Information technology
111
Informationstechnik
111
Brand
108
Social network
104
Soziales Netzwerk
104
Competition
96
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1,183
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3
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Konferenzbeitrag
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1,186
Case study
7
Collection of articles of several authors
7
Fallstudie
7
Sammelwerk
7
Conference paper
4
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1
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1
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Bulgarian
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Chintagunta, Pradeep K.
12
Hauser, John R.
12
Tucker, Catherine
12
Gijsbrechts, Els
10
Sun, Baohong
9
Warlop, Luk
9
Bose, Indranil
8
Jerath, Kinshuk
8
Neslin, Scott A.
8
Schweidel, David A.
8
Braun, Michael
7
Dekimpe, Marnik G.
7
Goldfarb, Avi
7
Iyengar, Radha
7
Kuksov, Dmitri
7
Liberali, Guilherme
7
Luo, Xin
7
Pauwels, Koen
7
Urban, Glen L.
7
Verhoef, Peter C.
7
Bijmolt, Tammo H. A.
6
Bronnenberg, Bart J.
6
Li, Yung-Ming
6
Lu, Xianghua
6
Lu, Yaobin
6
Meyer, Robert J.
6
Moorthy, Sridhar
6
Muller, Eitan
6
Sattler, Henrik
6
Van Den Bulte, Christophe
6
Warkentin, Merrill
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Allenby, Greg M.
5
Benitez, Jose
5
Chan, Tat
5
Chen, Yuxin
5
Cheung, Christy M. K.
5
Clement, Michel
5
Davison, Robert M.
5
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,757
Journal of retailing and consumer services
2,241
International journal of production economics
2,081
International journal of production research
1,676
European journal of operational research : EJOR
1,260
International journal of hospitality management
864
International journal of consumer studies
773
Psychology & marketing
764
Transportation research / E : an international journal
733
Management science : journal of the Institute for Operations Research and the Management Sciences
703
Technological forecasting & social change : an international journal
668
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
Small business economics : an entrepreneurship journal
598
The journal of brand management : an international journal
558
Industrial marketing management : the international journal for industrial and high-tech firms
542
Cogent business & management
517
International journal of logistics systems and management
500
Tourism management : research, policies, practice
497
Asia Pacific journal of marketing and logistics
481
The journal of product & brand management
481
European journal of marketing : EJM
457
Journal of retailing
457
Omega : the international journal of management science
432
Journal of travel and tourism marketing
430
International journal of retail & distribution management
429
Journal of business ethics : JOBE
422
Journal of marketing management : MM
418
Journal of marketing research : JMR
408
The international review of retail, distribution and consumer research
399
Journal of marketing communications
364
International journal of logistics : research and applications
362
Journal of marketing
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
357
Journal of fashion marketing and management
354
Supply chain management : an international journal
347
International journal of entrepreneurship and small business
344
Journal of the Academy of Marketing Science
342
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ECONIS (ZBW)
1,186
Showing
1
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
3
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
4
The bright side of emotional extremity : evidence from tipping in live streaming platform
Chen, Xingyu
;
Ji, Li
;
Jiang, Ling
;
Huang, Justin T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534504
Saved in:
5
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
6
Competing on price and guarantee compensation : heeding cloud consumer's quality perception
Chen, Fuzan
;
Lu, Aijun
;
Wu, Harris
;
Li, Minqiang
;
Feng, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
8
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014466156
Saved in:
7
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
8
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
9
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
10
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
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