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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"bul"
~language:"eng"
~language:"fin"
~language:"msa"
~subject:"Brand image"
~subject:"Einzelhandel"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"Markenartikel"
~subject:"SME"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Einzelhandel
Internet marketing
Lieferkette
Markenartikel
SME
Social web
Consumer behaviour
780
Konsumentenverhalten
780
Theory
353
Theorie
352
Social Web
303
Online-Marketing
249
USA
213
United States
213
Beziehungsmarketing
181
Relationship marketing
181
Online retailing
180
Online-Handel
180
Advertising effects
154
Werbewirkung
154
Preismanagement
151
Pricing strategy
151
Innovation
147
E-commerce
145
Electronic Commerce
145
Brand management
144
Markenführung
144
Experiment
143
Advertising
140
Werbung
136
Viral marketing
134
Virales Marketing
134
Game theory
124
Spieltheorie
124
Marketing management
114
Marketingmanagement
114
Information technology
111
Informationstechnik
111
Brand
108
Social network
104
Soziales Netzwerk
104
Competition
96
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Undetermined
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707
Book / Working Paper
1
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Handbook
Konferenzbeitrag
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708
Case study
4
Fallstudie
4
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Bulgarian
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Tucker, Catherine
10
Hauser, John R.
9
Braun, Michael
7
Chintagunta, Pradeep K.
7
Dekimpe, Marnik G.
7
Jerath, Kinshuk
7
Liberali, Guilherme
7
Urban, Glen L.
7
Bose, Indranil
6
Goldfarb, Avi
6
Luo, Xin
6
Warkentin, Merrill
6
Benitez, Jose
5
Gijsbrechts, Els
5
Katona, Zsolt
5
Li, Yung-Ming
5
Lu, Xianghua
5
Mela, Carl F.
5
Moorthy, Sridhar
5
Pauwels, Koen
5
Rutz, Oliver J.
5
Sayedi, Amin
5
Schweidel, David A.
5
Trusov, Michael
5
Wilbur, Kenneth C.
5
Cheng, Xusen
4
Clement, Michel
4
Davison, Robert M.
4
Fossen, Beth L.
4
James, Tabitha L.
4
Kuksov, Dmitri
4
Lans, Ralf van der
4
Li, Dahui
4
Lin, Lien-Fa
4
Lu, Shijie
4
Lu, Yaobin
4
Muller, Eitan
4
Neslin, Scott A.
4
Sattler, Henrik
4
Shachar, Ron
4
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Published in...
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production economics
2,011
International journal of production research
1,623
Journal of business research : JBR
1,584
European journal of operational research : EJOR
1,170
Journal of retailing and consumer services
1,170
Transportation research / E : an international journal
690
Small business economics : an entrepreneurship journal
598
International journal of logistics systems and management
495
Technological forecasting & social change : an international journal
491
The journal of brand management : an international journal
490
Management science : journal of the Institute for Operations Research and the Management Sciences
458
Industrial marketing management : the international journal for industrial and high-tech firms
457
Omega : the international journal of management science
397
The journal of product & brand management
385
International journal of logistics : research and applications
357
Supply chain management : an international journal
347
International journal of entrepreneurship and small business
336
Cogent business & management
332
The international journal of logistics management
324
Psychology & marketing
308
Journal of retailing
304
Production and operations management : an international journal of the Production and Operations Management Society
286
International journal of retail & distribution management
280
Journal of small business and enterprise development
278
Tourism management : research, policies, practice
271
Manufacturing & service operations management : M & SOM
268
International journal of hospitality management
261
The international review of retail, distribution and consumer research
255
International journal of physical distribution & logistics management : IJPD & LM
251
International journal of internet marketing and advertising : IJIMA
249
Journal of purchasing and supply management
246
European research studies
242
Business strategy and the environment
237
IEEE transactions on engineering management : EM
233
Journal of operations management
233
Asia Pacific journal of marketing and logistics
231
The journal of business & industrial marketing
231
European journal of marketing : EJM
229
International journal of business information systems : IJBIS
223
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Source
All
ECONIS (ZBW)
708
Showing
1
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10
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708
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1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
3
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
4
Category expansion through cross-channel demand spillovers
Guler, Ali Umut
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 629-658
Persistent link: https://www.econbiz.de/10014383232
Saved in:
5
Consistency and commonality in advertising content : helping or hurting?
Becker, Maren
;
Gijsenberg, Maarten J.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10014281908
Saved in:
6
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
7
Decomposing the effect of advertising : what happens in the retail channel?
Draganska, Michaela
;
Vitorino, Maria Ana
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 226-247
Persistent link: https://www.econbiz.de/10014281927
Saved in:
8
Design shopping as an experience : exploring the effect of the live-streaming shopping characteristics on consumers' participation intention and memorable experience
Gu, Yu
;
Cheng, Xusen
;
Shen, Jia
- In:
Information & management : the internat. journal of …
60
(
2023
)
5
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014466174
Saved in:
9
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
10
Do women and men click differently? : mobile devices mitigate gender differences in online dating
Fink, Lior
;
Ilany-Tzur, Naama
;
Yam, Hadar
;
Sokhina, Svetlana
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303269
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