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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
~subject:"Werbung"
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Consumer behaviour
Werbung
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13
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13
Internet marketing
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9
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7
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7
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Jang, Sungha
2
Kim, Alex Jiyoung
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Baumann, Chris
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Chen, Guoqing
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Han, Jin K.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Quantitative marketing and economics : QME
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of marketing research : JMR
5
Marketing science
5
Columbia Business School Research Paper
4
International journal of industrial organization
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing research
4
CESifo working papers
3
Electronic commerce research and applications
3
International journal of electronic commerce : IJEC
3
Johnson School Research Paper Series
3
Journal of retailing
3
Journal of retailing and consumer services
3
The economic journal : the journal of the Royal Economic Society
3
Working papers / Harvard Business School, Division of Research
3
CESifo Working Paper
2
Decision support systems : DSS ; the international journal
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Edition HWWI
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Electronic commerce research
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Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Foundations and trends in marketing : FTMKT
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of enterprise information systems : an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Management information systems : mis quarterly
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NBER working paper series
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ECONIS (ZBW)
7
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1
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
2
Mapping consumer's cross-device usage for online search : mobile- vs. PC-based search in the purchase decision process
Han, Sangman
;
Han, Jin K.
;
Im, Il
;
Jung, Sung In
;
Lee, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 387-399
Persistent link: https://www.econbiz.de/10013168306
Saved in:
3
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
4
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
5
How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar
;
Dahana, Wirawan Dony
;
Baumann, Chris
- In:
Journal of business research : JBR
116
(
2020
),
pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
Saved in:
6
The order effect of advertisers on consumer search behavior in sponsored search markets
Park, Chang Hee
;
Agarwal, Manoj Kumar
- In:
Journal of business research : JBR
84
(
2018
),
pp. 24-33
Persistent link: https://www.econbiz.de/10011802594
Saved in:
7
Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan
;
Zhang, Jin
;
Wei, Qiang
;
Chen, Guoqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
4
,
pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
Saved in:
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