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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of internet commerce"
~subject:"Brand management"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
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Brand management
Communication
Digitization
E-commerce
Social Web
287
Social web
287
Consumer behaviour
121
Konsumentenverhalten
121
Internet marketing
104
Online-Marketing
104
Social network
58
Soziales Netzwerk
58
Viral marketing
46
Virales Marketing
46
Online retailing
42
Online-Handel
42
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40
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40
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31
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social media
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Aslam, Wajeeha
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Li, Dahui
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Pai, Peiyu
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of internet commerce
Journal of business research : JBR
151
Journal of retailing and consumer services
83
International journal of internet marketing and advertising : IJIMA
59
Technological forecasting & social change : an international journal
58
The journal of brand management : an international journal
57
The journal of product & brand management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
SpringerLink / Bücher
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of management information systems : JMIS
36
Springer eBook Collection
36
Information systems research : ISR
35
Business horizons
34
Journal of promotion management : innovations in planning and applied research
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Electronic commerce research
28
International journal of electronic marketing and retailing : IJEMR
28
Journal of marketing management : MM
28
Journal of marketing communications
27
Tourism management : research, policies, practice
25
International journal of advertising : the review of marketing communications
24
Journal of digital banking
23
Corporate communications : an international journal
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of electronic commerce research : JECR
21
Journal of marketing
21
Journal of open innovation : technology, market, and complexity
21
Marketing intelligence & planning
21
Springer Proceedings in Business and Economics
21
Electronic markets : EM ; the international journal of electronic commerce and business media
20
International journal of business information systems : IJBIS
20
Cogent business & management
19
Journal of fashion marketing and management
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Psychology & marketing
19
International journal of contemporary hospitality management
18
International journal of hospitality management
18
Journal of communication management : an international journal
17
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ECONIS (ZBW)
66
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Brand community motives and engagement : the impact of gender
Haverila, Matti
;
McLaughlin, Caitlin
;
Haverila, Kai
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 90-120
Persistent link: https://www.econbiz.de/10014447661
Saved in:
3
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
4
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
Meaning or importance? : E-commerce consumers interest in product features presented in online offerings : the role of self-relevance and information processing
Trzebiński, Wojciech
;
Marciniak, Beata
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 224-243
Persistent link: https://www.econbiz.de/10014288100
Saved in:
7
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
8
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
9
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
10
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
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