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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Dienstleistungsqualität"
~subject:"Online-Handel"
~subject:"Social web"
~subject:"Vertrauen"
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Search: subject_exact:"Markenloyalität"
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Dienstleistungsqualität
Online-Handel
Social web
Vertrauen
Brand loyalty
30
Markentreue
30
Beziehungsmarketing
29
Consumer behaviour
29
Konsumentenverhalten
29
Relationship marketing
29
Brand management
26
Markenführung
26
Brand
22
Markenartikel
22
Brand image
18
Markenimage
18
Customer satisfaction
11
Kundenzufriedenheit
11
Confidence
6
Einzelhandel
6
Retail trade
6
Social Web
6
Internet marketing
4
Online-Marketing
4
Satisfaction
3
Social media
3
Trust
3
Age group
2
Altersgruppe
2
Brand trust
2
Commitment
2
Customer integration
2
Customer retention
2
Dienstleistungsmarketing
2
Environmental consciousness
2
Fashion
2
Food trade
2
Großbritannien
2
Kundenbindung
2
Kundenintegration
2
Lebensmittelhandel
2
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14
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Abbes, Intissar
1
Ahn, Jiseon
1
Athanasopoulou, Pinelopi
1
Barnes, Stuart J.
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Han, Heesup
1
Hong, EunPyo
1
Hui, Yan Keung
1
Hyun, Hyowon
1
Jedsada Wongsansukcharoen
1
Kim, Renee B.
1
Kim, Yong Jin
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Lee, Dongwon
1
Lin, Zhibin
1
Liu, Jonathan
1
Moon, Junghoon
1
Nayak, Jogendra Kumar
1
Park, Hyejune
1
Park, Joonyong
1
Park, Jungkun
1
Rita, Paulo
1
Santos, Zélia Raposo
1
Shanahan, Tyler
1
Shi, Xinping
1
Sohaib, Muhammad
1
Taga, Nadia
1
Taylor, Erik C.
1
Tran, Trang P.
1
Yi, Mun Y.
1
Zhang, Hong
1
Zhang, Kem Z. K.
1
Zhao, Sesia J.
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of retailing and consumer services
The journal of product & brand management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Cogent business & management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Management decision : MD
3
Pakistan journal of commerce and social sciences
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Computer-mediated marketing strategies : social media and online brand communities
2
Critical explorations
2
Future Business Journal
2
Global business review
2
Innovating for trust
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of business excellence
2
Journal of fashion marketing and management
2
Journal of global fashion marketing : JGfM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Society and business review
2
Strategic customer relationship management in the age of social media
2
The service industries journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
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ECONIS (ZBW)
14
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14
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
3
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.
;
Athanasopoulou, Pinelopi
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
Saved in:
8
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
9
Can consumers be persuaded on brand microblogs? : an empirical study
Zhang, Kem Z. K.
;
Barnes, Stuart J.
;
Zhao, Sesia J.
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011813442
Saved in:
10
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
1
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