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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Dienstleistungsmarketing"
~subject:"Institutionenökonomik"
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Search: subject:"Marketingtheorie"
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Dienstleistungsmarketing
Institutionenökonomik
Marketing theory
50
Marketingtheorie
50
Marketing
14
Beziehungsmarketing
13
Relationship marketing
13
Peter F. Drucker
10
Service-Dominant Logic
9
Service-dominant logic
9
Marketing management
7
Marketingmanagement
7
Consumer behaviour
6
Konsumentenverhalten
6
Betriebliche Wertschöpfung
5
Bibliometrics
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Bibliometrie
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Customer satisfaction
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Innovation
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Services marketing
5
Theory
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Value creation
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Brand management
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Customer value
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Dienstleistungsqualität
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Theorie
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Lusch, Robert F.
4
Vargo, Stephen L.
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Dahlstrom, Robert
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Fang, Yu-Hui
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Hsu, Maxwell K.
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of the Academy of Marketing Science
Neue Herausforderungen an das Dienstleistungsmarketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of service management
4
Marketing theory
4
Journal of business research : JBR
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Major theoretical debates and contemporary issues in marketing theory
3
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Journal of marketing
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
AMS review : official publication of the Academy of Marketing Science
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
European journal of marketing : EJM
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook of research on retailer-consumer relationship development
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business venturing
1
Journal of business-to-business marketing
1
Journal of education for business
1
Journal of evolutionary economics
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ECONIS (ZBW)
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1
An app a day keeps a customer connected : explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic
Fang, Yu-Hui
- In:
Information & management : the internat. journal of …
56
(
2019
)
3
,
pp. 377-391
Persistent link: https://www.econbiz.de/10012005341
Saved in:
2
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
3
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
4
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
5
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
6
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
7
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
8
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
9
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
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