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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ameri, Mina"
~person:"Chae, Inyoung"
~person:"Godes, David"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Mundpropaganda"
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Ameri, Mina
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research
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Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
2
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
3
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
4
Product policy in markets with word-of-mouth communication
Godes, David
- In:
Management science : journal of the Institute for …
63
(
2017
)
1
,
pp. 267-278
Persistent link: https://www.econbiz.de/10011646431
Saved in:
5
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
6
Sequential and temporal dynamics of online opinion
Godes, David
;
Silva, José C.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 448-473
Persistent link: https://www.econbiz.de/10009562950
Saved in:
7
Firm-created word-of-mouth communication : evidence from a field test
Godes, David
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 721-739
Persistent link: https://www.econbiz.de/10003885054
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