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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Kognition"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Kognition
Relationship marketing
Virales Marketing
Consumer behaviour
510
Konsumentenverhalten
510
Social Web
87
Social web
87
Online retailing
84
Online-Handel
84
Internet marketing
64
Online-Marketing
64
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63
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63
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62
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55
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55
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48
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Viral marketing
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Chen, Qimei
3
Lu, Yaobin
3
Zhang, Hong
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Barone, Michael J.
2
Bose, Indranil
2
Doorn, Jenny van
2
He, Yi
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Kim, Yong Jin
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Lim, Jeen-su
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Ow, Terence T.
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
545
Journal of business research : JBR
522
International journal of hospitality management
228
The journal of services marketing
131
Psychology & marketing
123
The journal of product & brand management
120
The journal of brand management : an international journal
100
Journal of hospitality marketing & management
93
Cogent business & management
92
International journal of contemporary hospitality management
92
Journal of the Academy of Marketing Science
92
Journal of travel and tourism marketing
92
Asia Pacific journal of marketing and logistics
90
Journal of retailing
84
Tourism management : research, policies, practice
82
International journal of internet marketing and advertising : IJIMA
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of strategic marketing
76
European journal of marketing : EJM
75
The service industries journal
74
Journal of marketing
73
Journal of marketing communications
67
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
The international review of retail, distribution and consumer research
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
63
Journal of service management
63
Marketing intelligence & planning
62
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
61
SpringerLink / Bücher
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
60
International journal of consumer studies
56
Services marketing quarterly
56
Journal of internet commerce
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
International journal of electronic marketing and retailing : IJEMR
54
International journal of retail & distribution management
54
Journal of service research : JSR
54
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ECONIS (ZBW)
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Does it pay off to smile even it is not authentic? : customers’ involvement and the effectiveness of authentic emotional displays
Olk, Stephan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 247-260
Persistent link: https://www.econbiz.de/10012548488
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Strategic use of just-below numbers in packaged-foods calorie information
Schindler, Robert M.
;
Isaac, Mathew S.
;
Wang, Rebecca …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10014333925
Saved in:
7
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
8
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
9
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
10
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
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