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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Markenführung
Social web
Consumer behaviour
218
Konsumentenverhalten
218
Social Web
76
Online retailing
75
Online-Handel
75
Internet marketing
49
Online-Marketing
49
Beziehungsmarketing
35
Relationship marketing
35
E-commerce
30
Electronic Commerce
30
Viral marketing
29
Virales Marketing
29
Confidence
24
Innovation adoption
24
Innovationsakzeptanz
24
Vertrauen
24
Website
24
Experiment
23
Dienstleistungsqualität
20
Service quality
20
Customer satisfaction
19
Kundenzufriedenheit
19
Emotion
15
Social network
15
Soziales Netzwerk
15
Brand management
12
Personalization
12
Data protection
11
Datenschutz
11
Personalisierung
11
Social media
11
Social relations
11
Soziale Beziehungen
11
Internet
10
Trust
10
Einzelhandel
9
Information behaviour
9
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Article in journal
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Conference proceedings
Glossar enthalten
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80
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English
80
Author
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Bose, Indranil
3
Lu, Yaobin
3
Warkentin, Merrill
3
Zhang, Hong
3
Banerjee, Shankhadeep
2
Bhattacharyya, Samadrita
2
Gupta, Sumeet
2
Ivaturi, Koteswara
2
James, Tabitha L.
2
Li, Dahui
2
Pai, Peiyu
2
Wallace, Linda G.
2
Wang, Bin
2
Wu, Ji
2
Xiao, Shengsheng
2
Zhao, Ling
2
Zheng, Chundong
2
Ahn, Tony
1
Akrout, Houcine
1
Atapattu, Maura
1
Baker, Elizabeth White
1
Balaji, M. S.
1
Barnes, Stuart J.
1
Benbasat, Izak
1
Bhagwatwar, Akshay
1
Bilgihan, Anil
1
Burton-Jones, Andrew
1
Cao, Yanan
1
Chang, Che-Wei
1
Chang, Chih-Yu
1
Chang, Hsin Hsin
1
Chang, Man Kit
1
Chau, Patrick Y. K.
1
Chen, Kuanchin
1
Chen, Kun
1
Chen, Leida
1
Chen, Qimei
1
Chen, Rui
1
Chen, Ssu-Yu
1
Chen, Weiping
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
627
Journal of retailing and consumer services
438
The journal of product & brand management
309
The journal of brand management : an international journal
298
Psychology & marketing
158
Asia Pacific journal of marketing and logistics
128
Journal of marketing communications
124
International journal of internet marketing and advertising : IJIMA
112
International journal of hospitality management
108
European journal of marketing : EJM
105
International journal of advertising : the review of marketing communications
95
Journal of international consumer marketing
95
Journal of promotion management : innovations in planning and applied research
88
International journal of consumer studies
86
Journal of marketing
81
Journal of marketing management : MM
80
Journal of strategic marketing
80
Marketing intelligence & planning
80
Journal of fashion marketing and management
79
The journal of consumer marketing
79
Cogent business & management
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of travel and tourism marketing
74
Journal of global marketing
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
International marketing review
71
Journal of the Academy of Marketing Science
71
Marketing letters : a journal of research in marketing
71
Technological forecasting & social change : an international journal
70
Journal of marketing management : JMM ; journal of the Academy of Marketing
61
Journal of promotion management : JPM
59
Journal of Islamic marketing
57
International journal of advertising : the quarterly review of marketing communications
56
International journal of electronic marketing and retailing : IJEMR
56
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
54
Journal of marketing research : JMR
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
3
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
4
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
5
What makes a Tweet so sweet : the neurocognitive effects of hedonic information consumption
Fadel, Kelly J.
;
Meservy, Thomas O.
;
Kirwan, C. Brock
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014434744
Saved in:
6
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
7
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
8
Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform
Zhang, Jin
;
Li, Xinrui
;
Zhang, Jilong
;
Wang, Liye
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
Saved in:
9
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
10
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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