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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Brand management"
~subject:"Communication"
~subject:"Digitization"
~subject:"E-commerce"
~subject:"Online-Marketing"
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Brand management
Communication
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E-commerce
Online-Marketing
Social Web
211
Social web
211
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
63
Social network
50
Soziales Netzwerk
50
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38
Viral marketing
34
Virales Marketing
34
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28
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
251
Journal of retailing and consumer services
128
International journal of internet marketing and advertising : IJIMA
121
Technological forecasting & social change : an international journal
97
SpringerLink / Bücher
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Information systems research : ISR
65
Journal of marketing communications
62
The journal of product & brand management
61
Business horizons
60
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
56
The journal of brand management : an international journal
55
Springer eBook Collection
54
Journal of internet commerce
53
Journal of management information systems : JMIS
52
International journal of hospitality management
49
Electronic commerce research
47
Cogent business & management
44
International journal of electronic marketing and retailing : IJEMR
43
Journal of marketing management : MM
43
International journal of business information systems : IJBIS
38
International journal of technology marketing : IJTMkt
38
Journal of electronic commerce research : JECR
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of contemporary hospitality management
35
Journal of marketing
35
Marketing intelligence & planning
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
34
Journal of advertising research
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
Corporate communications : an international journal
31
Journal of travel and tourism marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of electronic commerce : IJEC
29
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ECONIS (ZBW)
82
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1
Behind the scenes : the role of writing guideline design in online charitable crowdfunding market
Zhang, Xiaorong
;
Huang, Hailiang
;
Xiao, Shengsheng
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014434720
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Limited engagement of SMEs with social media : a structuration and sensemaking perspective
Meier, Andrea
;
Peters, Mike
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014434729
Saved in:
4
Unraveling the behavioral influence of social media on phishing susceptibility : a Personality-Habit-Information Processing model
Frauenstein, Edwin Donald
;
Flowerday, Stephen
;
Mishi, Syden
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014434741
Saved in:
5
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
6
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
7
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
8
Social media advertising through private messages and public feeds : a congruency effect between communication channels and advertising appeals
Zeng, Fue
;
Wang, Ruijuan
;
Li, Stella Yiyan
;
Qu, Zhe
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013271893
Saved in:
9
Hybrid social media use and guanxi types : how do employees use social media in the Chinese workplace?
Zheng, Bowen
;
Davison, Robert M.
- In:
Information & management : the internat. journal of …
59
(
2022
)
4
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013271896
Saved in:
10
Psychological empowerment and user satisfaction : investigating the influences of online brand community participation
Hsieh, Sara H.
;
Lee, Crystal T.
;
Tseng, Timmy H.
- In:
Information & management : the internat. journal of …
59
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013259488
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